Google Proposes a Move that may kill your existing ad blocker in Google Chrome
The satisfaction you feel upon installing an ad blocker in Google Chrome is all too real. The sudden freedom you have to watch hours of YouTube videos without ads or browse the web without the fear of a pop up window catching you by surprise is great! However, this just in, Google is updating their security systems which may stop your current ad blocker from being effective.
Why is Google making changes that could affect ad blocker in Google Chrome?
We understand why you’d be concerned about this move that Google is making, after all, 62% of website usage today comes from Google Chrome. The answer is one simple word. Security. Google claims that its updated system will speed up the process of web browsing while also increasing security for its users. It sounds like a reasonable move from Google’s perspective, however this could end up affecting millions of Google Chrome extensions, something that many businesses create and rely on to keep their business going. So while Google’s intentions are good, many businesses will have to step up their game in order to keep up with the massive changes being performed on Google Chrome’s browser.
How will the changes affecting ad blocker in Google Chrome affect you?
As mentioned before, these changes in Google Chrome are for the users benefit. However, we all know that if you use Chrome you will have installed some kind of Chrome extension to help you with your browsing activity. Whether that is ad blocker or another tool, it is likely that they will be affected by these changes from Google if they are unable to keep up with the changes made. However, at the end of the day, it’s 2019 and technology is constantly on the move. This means there will always be another company or developer with the tool that you need when someone else can’t deliver.
Should you be looking for a new web browser now that ad blocker in Google Chrome will be affected?
That is completely up to you. This news from Google definitely gives each of us something to think about when it comes to relying on a company for something that is important to you and your job or business. When making an important decision on which company to work with for your business, it is wise to pick one that is reliable, trusted, and has stood the test of time. That’s where the team at Net Branding comes in. No matter what web browser your audience uses, the Net Branding team has the experience and knowledge to increase your visibility online. Contact us today for an obligation free quote and be seen, heard and found online today.
