AI Policy
Our AI Transparency Commitment
Net Branding uses AI responsibly as a creative and productivity tool.
Our services remain human led, strategically driven and professionally reviewed.
Technology helps us move faster and explore new possibilities. Human expertise ensures quality, relevance and results.
How we use AI
The table below sets out where AI assists our work and the human review that applies in each case.
| Area of Work | How AI is Used | Human Review Applied |
|---|---|---|
| Strategy | Supporting research only | Direction and recommendations are set by a Net Branding strategist |
| Research and analysis | Data gathering, keyword, entity and competitor analysis | Findings checked against source data before use |
| Content and copy | Outlines, first drafts and headline variations | Written, edited and approved by a Net Branding writer, then supplied to the client for approval before publishing |
| Technical and development | Code assistance, debugging and documentation | Tested and reviewed by a developer before release |
| Reporting | Data summaries, chart preparation and draft commentary | Figures checked against source platforms, commentary approved by the account lead |
| Images and assets | Preparation, resizing and asset clean up | Reviewed for quality and brand fit |
| Internal operations | Notes, scheduling and workflow tasks | No client deliverable produced |
AI supports the work. It does not replace the strategist, the writer or the developer.
What we do not do
- We do not publish AI generated content without human review and editing.
- We do not present AI output as original research or verified fact.
- We do not use AI to fabricate results, reviews, testimonials or credentials.
- We do not make automated decisions about people without human oversight.
Human review
Client deliverables are reviewed by a person before release. That review covers accuracy, brand voice, legal compliance, factual claims and strategic fit. A member of our team is accountable for every piece of work.
Client data and privacy
We handle client information in line with the Privacy Act 2020 and the guidance issued by the Office of the Privacy Commissioner on generative AI.
In practice this means:
- We do not enter personal information, confidential client data or commercially sensitive material into public or consumer AI tools.
- We use business grade tools with appropriate data handling settings where client material is involved.
- We do not allow client data to be used to train third party AI models where that setting is within our control.
- We do not share access credentials, customer records or financial information with AI tools.
AI tools and the rules that govern them are developing quickly. We review our tools, settings and working practices as that landscape changes, and we update this policy when our practice changes.
Accuracy
AI tools can produce information that is incorrect, outdated or invented. We take reasonable steps to verify claims, statistics, citations and technical instructions before they are used. Marketing claims are checked against the Fair Trading Act 1986. We do not knowingly reproduce third party material without permission.
Content is always supplied to the client for approval before it is published or loaded to a live site.
Client choice
Clients may ask us how AI has been used on their work at any time. Clients may also ask us to limit or exclude AI assisted work on their account. We will confirm what is practical and note any effect on timeframes or cost.
Accountability
Net Branding is accountable for the work we deliver, regardless of the tools used to produce it. Our responsibility is as set out in our terms and conditions. Responsibility for AI use sits with the Director.
Relationship to our client terms
For clients, this policy is read alongside our terms and conditions, which are provided at the start of your engagement and included with every invoice. By accepting our services you accept those terms. Where this policy and those terms differ, our terms and conditions apply. This page is a statement of our approach. It does not vary or replace any agreement between us.
