PR vs. marketing? Do we really know?
Along comes the online world… A world of websites, online marketing, social media, new sales funnels and SEO.
Where does paid and owned media fit into this evolving question of PR vs Marketing? Let’s take a closer look.
Paid media – Marketing. Examples include print, radio and television advertising. Depending on the organisation, paid media can play a major role in your marketing campaign strategy and can consume most of a marketing budget. But in an online marketing world, you could refocus on Google Adwords or Social Media advertising and your budget may well extend much further.
Owned media – Examples include websites, blogs and Facebook profiles. Whilst I’d even question if Facebook is an owned media I’ve included it within this category. (See blog Post). It is still unestablished as to whether marketing or PR holds the key to this evolving online owned media kingdom.
There is so much overlap in the tools and tactics available for use in online PR and Internet marketing. The real key is in the way each tool or tactic is used in those different capacities. The way each tool or tactic is used to reach different audiences for different reasons.