AEO is the real game changer. Why GEO alone won’t cut it
Have you noticed fewer clicks from search lately? That’s not your imagination. AI chat interfaces are designed to answer questions [...]
How Google’s AI Mode Changes the Game (And Why GEO Matters)
I tried Google’s new AI Mode recently. It felt like asking a wise friend, a Gemini-powered assistant. No [...]
GEO and SEO: Understanding Search Engine Optimisation With AI
Digital marketing is a constantly evolving field, and one of the biggest topics in the industry is the rise of [...]
Generative Engine Optimisation (Geo): What We Know About the Future of Digital Marketing
Cathy Mellett, Founder and Director of Net Branding, shares her thoughts about the emergence of Generative Engine Optimisation and [...]
SEO and SilverStripe – A Frustrating Combo (When You’re Not In Charge)
SEO and SilverStripe Let me be honest: I don’t mind SilverStripe. It’s solid, it’s flexible, and the fact that [...]
Where did that Google Review Go?
Right, let’s talk about something that trips up heaps of business owners: missing Google reviews. You’ve just had a [...]
SEO in 2025: Adapt or Fade Out
Let’s skip the fluff: if your SEO strategy hasn’t changed since 2021, you’re already playing from behind. Search isn’t [...]
Cost of Google Ads Soar With CPCs Increasing by 30 – 100%: Why Is This?
Google’s automated advertising tool is focused on recommended suggestions and automates “auto-apply recommendations”. But why is this important? [...]
How to optimise Google Business Profile images for local SEO? Are photos on your GBP profile important?
Google Business Profiles have been around for a few years now, and Google is rapidly shifting towards more image-based content, [...]
Kickstart Your 2025 Marketing With Net Branding’s Free Digital Marketing Tools
With the New Year officially here, there’s no better time for you to plan your marketing strategy. 2025 presents a [...]
Google Ads Spam Calls: Be careful who you give Google Ads access to!
Google Ads Spam Calls: Be careful Potential customers can find your business if you use Google Ads, [...]
Digital Marketing Insights: How to Strengthen Your Online Presence and Reputation
An update from Cathy Mellett - Digital Marketing Insights – What to look out for? This is shared [...]