Videos have already become a powerful tool to engage with your potential customers, now imagine if you can have Video SEO that helps you be found faster and easier in your user’s searchings. YouTube is the second most used internet search engine after Google, and since YouTube is also owned by Google, videos well positioned on this platform, will also have more weight in Google’s search engine.
What is SEO for?
SEO stands for Search Engine and Optimisation and is a tool or technique that helps you to better position a website page within search results. Achieving an online ranking result ahead of your competition is important when it comes to outperforming others as each business looks for the most clicks.
Search engines like Google display the most important information from web pages to help people find exactly what they are looking for. Google wants the best search experience, delivering expected search results and to leave a searcher satisfied that their online searching needs have been met.
SEO on YouTube (Video SEO) is a set of techniques aimed at getting a video or channel to rank on YouTube.
In order to have a good indexed video our Video SEO experts share the following tips:
- It is essential that the content of the video is good and interesting. A good digital marketing strategy can optimally position your video so that it is found and viewed. Remember boring or inappropriate content will loose visitor retention and they will move onto the next video or video channel that has attracted their attention.
- It is recommended to use promotional and / or advertising tactics in your videos.
- The use of tags and keywords is essential. This will help you properly index the videos on the YouTube platform.
- It is important to have a provider that helps you analyse your statistics and insights, to get the most out of your content and to help you with a correct Video SEO strategy for your channel.
Video SEO – Optimised content
Any website should be optimised for rankings and visibility. SEO for YouTube or video is as important. Ignoring the optimisation of your video content can be a missed opportunity.
One of the most important steps for Video SEO is keyword research. This is one of the most important processes in any SEO strategy, and it is no different for SEO on YouTube. Once you have chosen the keywords, you can optimize your video so that it is more easily indexed.
Knowing how to correctly optimise or SEO a Web page for Google is an advantage. The process to optimise a video for Youtube or online placement is a similar process. YouTube is owned by Google and they share a lot of data and search algorithms. Therefore, the data of the video that you index in Google will be quickly considered by YouTube and, in case of being indexed correctly, the YouTube search engine will fully trust the textual data that Google shows you.
Promote your channel
Rankings and Visibility is the solution to being chosen by a Google searcher. The higher up the rank you are, the more possible clicks you will receive. It’s a fact that the most clicks go to content in Position 1 in the search results.
To achieve a comprehensive ranking of your channel, you should focus on promoting your work as a whole, not just video by video individually. Optimisation is important but so is the type of content you publish. Try to be original, newsworthy, of interest and innovative!
Focus on your content
It’s important to commit to creating high-quality content on a regular basis. Consistency is essential on YouTube to keep a channel well positioned. It is recommended to keep the public hooked, understanding what motivates them and knowing what they want to see, what topics are of interest to them and what they are looking to find. There are tools and insights available to measure the user’s session time and this allows you modify what you post.
It is essential to be dynamic and creative but, get to the point. YouTube users are used to simple, understandable and accurate messages, so think carefully about how to target your video. In short, don’t waste time on camera!
Get an expert’s advice
There are many more tips that can help you improve the positioning of your videos, if you want more information we recommend that you ask a digital marketing specialist and SEO company for digital advice.
At Net Branding we specialise in positioning websites and videos to elevate your results online. Contact us and to learn how we can help you get the best out of your business.
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Our web development experts are able to assist with the designed and development of your business website. We take into account your Search Engine Optimisation (SEO) needs and consider how your website needs to integrate with your current or planned future digital assets. As an end to end solution digital agency, we look forward to assisting you with the best SEO Services.