Techniques for Video SEO for YouTube

Techniques for Video SEO for YouTube2020-04-08T00:14:10+00:00

Videos have already become a powerful tool to engage with your potential customers, now imagine if you can have Video SEO that helps you be found faster and easier in your user’s searchings. YouTube is the second most used internet search engine after Google, and since YouTube is also owned by Google, videos well positioned on this platform, will also have more weight in Google’s search engine.

What is SEO for?

SEO stands for Search Engine and Optimisation and is a tool or technique that helps you to better position a website page within search results.  Achieving an online ranking result ahead of your competition is important when it comes to outperforming others as each business looks for the most clicks.

Search engines like Google display the most important information from web pages to help people find exactly what they are looking for. Google wants the best search experience, delivering expected search results and to leave a searcher satisfied that their online searching needs have been met.

SEO on YouTube (Video SEO) is a set of techniques aimed at getting a video or channel to rank on YouTube.

In order to have a good indexed video our Video SEO experts share the following tips:

  1. It is essential that the content of the video is good and interesting. A good digital marketing strategy can optimally position your video so that it is found and viewed. Remember boring or inappropriate content will loose visitor retention and they will move onto the next video or video channel that has attracted their attention.
  1. It is recommended to use promotional and / or advertising tactics in your videos.
  1. The use of tags and keywords is essential. This will help you properly index the videos on the YouTube platform.
  1. It is important to have a provider that helps you analyse your statistics and insights, to get the most out of your content and to help you with a correct Video SEO strategy for your channel.

Video SEO – Optimised content

Any website should be optimised for rankings and visibility.  SEO for YouTube or video is as important.  Ignoring the optimisation of your video content can be a missed opportunity.

One of the most important steps for Video SEO is keyword research. This is one of the most important processes in any SEO strategy, and it is no different for SEO on YouTube. Once you have chosen the keywords, you can optimize your video so that it is more easily indexed.

Knowing how to correctly optimise or SEO a Web page for Google is an advantage.  The process to optimise a video for Youtube or online placement is a similar process.   YouTube is owned by Google and they share a lot of data and search algorithms. Therefore, the data of the video that you index in Google will be quickly considered by YouTube and, in case of being indexed correctly, the YouTube search engine will fully trust the textual data that Google shows you.

Video SEO

Promote your channel

Rankings and Visibility is the solution to being chosen by a Google searcher.  The higher up the rank you are, the more possible clicks you will receive.  It’s a fact that the most clicks go to content in Position 1 in the search results.

To achieve a comprehensive ranking of your channel, you should focus on promoting your work as a whole, not just video by video individually. Optimisation is important but so is the type of content you publish. Try to be original, newsworthy, of interest and innovative!

Focus on your content

It’s important to commit to creating high-quality content on a regular basis. Consistency is essential on YouTube to keep a channel well positioned. It is recommended to keep the public hooked, understanding what motivates them and knowing what they want to see, what topics are of interest to them and what they are looking to find. There are tools and insights available to measure the user’s session time and this allows you modify what you post.

It is essential to be dynamic and creative but, get to the point. YouTube users are used to simple, understandable and accurate messages, so think carefully about how to target your video. In short, don’t waste time on camera!

Get an expert’s advice

There are many more tips that can help you improve the positioning of your videos, if you want more information we recommend that you ask a digital marketing specialist and SEO company for digital advice.

At Net Branding we specialise in positioning websites and videos to elevate your results online. Contact us and to learn how we can help you get the best out of your business.

Video SEO for YouTube Services With Net Branding – Be Found Online.

If you are looking for improved visibility for your website, Net Branding understands that each business is different.

We realize that an affordable and cost-effective SEO service is important to many New Zealand businesses.  Contact our SEO Services Team

Be Seen, Be Heard, Be Found Online™.

Our web development experts are able to assist with the designed and development of your business website. We take into account your Search Engine Optimisation (SEO) needs and consider how your website needs to integrate with your current or planned future digital assets. As an end to end solution digital agency, we look forward to assisting you with the best SEO Services.

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As a full-service Auckland Digital Marketing Agency, we offer an integrated digital marketing solution to our clients. These digital services start with your digital strategy, embrace SEO (Search Engine Optimisation), social media marketing, website development and search engine marketing. Our digital service includes your online advertising via Google adwords, display advertising, and remarketing. Your custom social media marketing targets your current clients and connects you to your future clients or consumers – no matter where they are. Email marketing services are available and we have a few tricks up our sleeves to save time. We totally understand that regular online content can sometimes be difficult to create when you are focused on the day to day operations of your business. The digital experts at Net Branding create and share unique engaging content. This is secured into a trusted and reliable Content Management System (CMS). Our website development experts are able to assist with the designed and development of your business website. We do the above with years of combined IT, SEO, technical website development and digital marketing experience. We’ve certainly seen a thing or two. But, we also believe in giving back and have strong social ties to the local community and chosen charities.

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As digital marketing experts, we understand how important it is to be visible online. Net Branding prides itself on the professional services it delivers and online results it achieves for its clients. Based on our extensive experience and industry best practice, various tools, techniques, and assessments are used to ensure we maximise the online opportunities for our clients on a monthly basis. Be where your customers are looking. Be Seen, Be Heard, Be Found Online™.

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I had a great experience with Cathy and her team. We worked on an SEO project for my website. My website is now ranking... higher than before. Thank you Cathy! I highly recommend working with Net Branding for your digital solution!read more
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Cathy and her team impressed me with their consistent professionalism and efficiency. They were invaluable in creating... a social media presence and website for the I'm Enough Trust and is maintaining it with great success. Our website received excellent reviews and we have very good and growing online traction. We will continue our journey with Net Branding into the future as Cathy has the vision to keep our online presence alive. Sonja C Weilbach CEO I'm Enough Trustread more
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A fantastic experience and professional service. We have been so frustrated with an existing digital service provider.... After 6 months of these agency not doing what we needed, we switched to the digital marketing team at Net Branding. Best thing we did. Our website is working again. This is a big thing for us. We are back on track with our SEO and website presence. Thank you and great work. I’d recommend Net Branding as a preferred digital marketing company.read more
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Cathy and her team are very professional and go the extra mile. They came with a good recommendation which we pass on.... Cherry and Barry All Branded Group NZ Ltd.read more
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Cathy runs such a warm friendly business. They exceed my digital marketing needs and expectations time after time, and... for a better price than you'll find anywhere else for the quality of service! She works closely with my company's SEO needs to make sure we have the best online presence possible. Wish I could give more than 5 stars!read more
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Cathy took me on a journey that I wasn't prepared for but that turned out to be hugely beneficial. I look forward to... working with her again.read more
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Net Branding is punctual in responding to queries and asks sensible questions/raises valid points for consideration... regarding the assignment. Always a pleasure to work with you Cathy.read more
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I cannot speak highly enough of the service provided by Cathy and the Net Branding team. I have worked with them on a... couple of different projects. the proposals presented were clear, unambiguous and said exactly what they would do and what it would cost. There were no hidden extras and no surprises. Further, the work that has been done has been nothing less than excellent. Cathy keeps us well informed and is a cool and calm head - she knows this space like no other I have come across. Highly recommended.read more
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Cathy exploded into my business like a shooting star. She shook things up, rearranged it and made everything so much... better. I work in a business area that has a lot of competition and it can be very hard to stand out. Net Branding and Cathy made me stand out. If you are looking to increase your exposure, then Net Branding and Cathy are the right choice for you. Thank you for everything. Especially reminding me to follow the plan. Sometimes repeatedly. Which is what I also needed.read more
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It was amazing working with Cathy and her team on a website development project. Thanks to her I was able to give a... completely new outlook to my old business website. I highly recommend Net Branding Ltd. and will be surely working with them in the future.read more
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Net Branding Ltd offer a great service. I met Cathy Mellett at the Social Media Conference NZ 2017, #SMCNZ17. I later... sort Cathy's Website & Social Media expertise, she shared many valuable tips accumulated from her 20 years plus marketing experience.read more
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