What is Local SEO Marketing?
Local SEO (Local Search Engine Optimisation) is commonly referred to as local search engine marketing.
This is a very effective way to market your local service, products or business online. It helps local business promote their offers, products or services to local customers. The benefit is that your business is found by searchers looking for your offers, products or services online.
This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO, and some of which are far easier to manage using local SEO tools and can require specific local SEO services.
What is a ‘Local Search’?
What is the difference between a typical or standard information search and a local search?
FACT: Google tells us that 46% of online searches have a ”local intent”. People are looking for something in their area.
With Good SEO, you could rank for your service e.g Electrician. But actually, the search or query may have a higher change of converting into a puchase when the online search or query becomes ”Electrician near me” or ” best electrician in [location]”.
This type of online query, Google – if you are using certain devices may know your current location and that the searcher is actually looking for services or products based on their locaiton. In this circumstances the search results for the online searcher would be what we call (SERPs) local search engine results pages. This difference in search behaviour and therefor result is why a local SEO stategy is important and incorporating into your standard SEO and online activities.