10 Skills a Digital Marketing Company should have

Inbound digital marketing requires flexibility and it stands to reason that no month is ever the same.  Not only do businesses have unique company initiatives, the internet is also constantly evolving.

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So what should you look for when hiring a digital marketing company?

  1. Digital Strategy: An online marketing company should have thorough understanding, found
    experience and management of the resources and tools responsible for the publication of regular content through your social media channels.  This is more than a community manager.  You need someone who understands the channels your target audience is currently using.  Someone who knows the nuances and context for each of these channels will be able to drive your message across the various channels effectively.
  2. Project management: An online team that has the ability to manage and plan your continuous publishing schedule. Your digital marketing company must be able to develop and apply a broader strategic plan, rather than thinking about each online activity as a stand-alone campaign.
  3. Analytical: An ability to sift through the data and determine what is working online and what requires improvement. An online presence is created in an analytical, methodical and planned way, allowing for new techniques and tools to be included, and online trends assessed and integrated.
  4. Business Acumen: Understanding why you are doing what you are doing in an online environment is important. How are your online activities supporting the business or product goals?
  5. Content Strategy: A digital marketing company that knows how to turn an opportunity identified for an online strategic advantage, into actual content.  That content then needs to be effectively shared across multiple mediums.  They must ensure that all content shared is executed to optimise brand reach across the companies’ multiple online marketing channels.  They should also understand how to curate content if required, or how to scaffold new content to ensure ultimate online SEO goals are achieved.
  6. foundInbound marketing or funnel marketing mind-set: Inbound marketing, content marketing and SEO are amind-set.  You need a digital marketing company with demonstrated understanding of search, social media and content marketing.  This includes a solid understanding of Search Engine Optimisation (SEO).  They should also seek opportunities to create relevant and opportune content that attracts attention or, in lay speak, they should “think in keywords or key phrases”.
  7. SEO: SEO is a strong consideration and activities associated with this service are driven by current website performance (SERP) and identified terminology used by searchers.  SEO covers multiple facets on your website and naturally content is a critical component.  However it is just one of various factors to be considered.  SEO techniques require a top down view of the site and as with scaffolding, all site elements get constructed with an end goal in mind.
  8. Humour: The online world is changing daily. Things are moving quickly. Think back to when you even coped without email. Life is rushed and we all work long hours. Often it is humour that can break down barriers and provide instant entertainment. A smile can take the stress away and become a memorable interaction with a brand or product. Humour is injects some creativity into your brand’s content strategy and online presence. Use it and add some creativity into your brand’s content strategy. A spark into your digital inbound marketing funnel.
  9. chosenThe people: Who are the people behind the company you choose?  Are you dealing with sales staff or the real people that will be responsible for your job?  Consider this: Perhaps you should assess a company for ‘real’ people.  People with digital and analytical experience who can reach an audience with some great content.
  10. Social Proof: Whilst smaller digital marketing agencies may not always have the time to focus on themselves, they are usually focused on looking after their client’s online profiles and infrastructure.Take a look at their online efforts:
  • Do they have a Facebook page?
  • Is it updated?
  • Do they publish regular content to their blog or news channel?
  • Have they got a YouTube channel?
  • Do they have a twitter following?
  • Are they on Pinterest?


Often this is a learning area for these agencies. A presence in these channels is an indicator that they are passionate about delivering even greater results to their clients.

We hope you found this list of 10 things to review when selecting a digital marketing company useful.  If you would like to chat to us about how we could assist you, please be in touch.

Be Seen, Be Heard, Be Found Online with Digital Marketing Company, Net Branding ®

Be Seen, Be Heard, Be Found Online™.

Our web development experts are able to assist with the designed and development of your business web site. We take into account your Search Engine Optimisation (SEO) needs and consider how your site needs to integrate with your current or planned future assets. As an end to end solution agency, we look forward to assisting you with the best SEO.

Digital Marketing Agency Auckland by cathy mellett

As a full-service Auckland Digital Marketing Company, we offer an integrated digital marketing solution to our clients. These digital work starts with your digital strategy, embrace SEO, web site development and search engine marketing. Our digital assistance includes your advertising via Google ads, display advertising, and remarketing. Your custom social marketing targets your current clients and connects you to your future clients or consumers – no matter where they are. Email marketing services are available and we have a few tricks up our sleeves to save time. We totally understand that regular digital content can sometimes be difficult to create when you are focused on the operations of your business. The digital experts at Net Branding create and share unique engaging content. This is secured into a trusted and reliable Content Management System (CMS). Our site development experts are able to assist with the designed and development of your business web site. We do the above with years of combined IT, SEO, technical site development and digital marketing experience. We’ve certainly seen a thing or two. But, we also believe in giving back and have strong ties to the local community and chosen charities including Raw, I’m Enough, and Kia Puawai.

We support these charities with our monthly digital offering. We believe that giving back to help, builds stronger communities and this is important for our future generations.

As digital marketing experts, we understand how important it is to be visible. Net Branding prides itself on the professional assistance it delivers and results it achieves for its clients. Based on our extensive experience and industry best practice, various tools, techniques, and assessments are used to ensure we maximise the opportunities for our clients on a monthly basis. Be where your customers are looking.

Embrace Authenticity in the Digital Realm

In a world of AI advancements, deep fakes, and everything in between, we proudly stand as a real, Kiwi-based business. We offer genuine digital marketing and SEO services that reflect our passion and expertise, honed over many years. Our commitment to authenticity sets us apart, providing you with trustworthy solutions that truly make a difference. Reach out to experience the real deal in the digital landscape, guided by a team that loves what we do. Let’s Chat – We still do that.

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Lucy Wildman
Lucy Wildman
25. February, 2024.
I couldn't be happier with the results from working with Net Branding. Their expertise not only boosted our conversions but also significantly increased our sales. Cathy and her team's dedication and creativity made the whole process a breeze. Highly recommend them to anyone looking to grow their online presence!
ellie bambury (ejbcreative)
ellie bambury (ejbcreative)
9. January, 2024.
Working with Cathy and the team at Net Branding was a very pleasant and easy experience from start to finish. Everyone was very communicative with great response times on changes and tweaks to my website as the process unfolded. Nothing was too difficult, and my vision was very well executed! Highly recommend working with this team!
mike wongseane
mike wongseane
10. October, 2023.
Cathy is great to work with! She knows to make necessary adjustments when needed and offers really good support. Highly recommend!
Miriama Toms
Miriama Toms
14. September, 2023.
Cathy's response to a complicated situation has been overwhelmingly supportive both technically but also showed a deep understanding of the wider implications of your digital footprint in our increasingly complex world. I would recommend her in a heartbeat.
Joshua Phoon
Joshua Phoon
15. June, 2023.
Cathay Mallett is an exceptional subject matter expert in the dynamic field of digital marketing. With her proficiency in both local and global SEO as well as content marketing strategies, she has consistently played a central role in driving business success. Additionally, her profound understanding of social media marketing has been instrumental in empowering New Zealand businesses to establish and maintain meaningful connections with their valued customers. Keep up the good Mar-cat-ing!
Dianne “Di” Fleming
Dianne “Di” Fleming
2. June, 2023.
My on-line social media group has members from one end of New Zealand to the other and has for many years only been communicating via Facebook. We have so long needed a better way for people to connect with us and to pass on information to those who need it. Cathy has come along and seen the need and is currently in the process of creating, at no charge to our groups, an educational and informative website that will benefit us for years to come. Cathy, Net Branding Limited and your whole team, thank you so much for all that you are doing for us, you are amazing. What you have created is beyond my wildest dreams! Your support and your caring approach is beyond words. From the bottom of my heart, thank you!
Benjamin Black Studio
Benjamin Black Studio
11. May, 2023.
Cathy helped us with a complex hacking incident. Professional, helpful and very skilled - recommend highly.
Nyara Nyajena
Nyara Nyajena
9. May, 2023.
I am out of words to thank and appreciate the outstanding and amazing work Net Branding have done for our website. Indeed when you says dreams come true they do. Net Branding exceeded my expectations. Their friendly and professional service and standards are just great. Thank you Cathy and Paul and Harsh. My website is just too good to be true. I highly recommend Net Branding to anyone seeking their business to be found and heard on line. I like their slogan, Be seen be heard and they definitely mean it !!! Love you guys a million times.
Bruce Foord
Bruce Foord
28. March, 2023.
A huge thank you to Cathy and her team my Web page and domain was an absolute mess and Cathy and her team went in blazing to get this repaired and working properly amazing service thanks Cathy and Team
Joanna Lehndorf
Joanna Lehndorf
27. March, 2023.
I could not be more thrilled with the service from Netbranding. I had a very curly Facebook issue that other FB "experts" had shied away from. Bradley dealt with it calmly and efficiently, on one occasion responding to a couple of time sensitive immediately and averting further issues. The team were transparent about timelines and communicated to me when we needed to go beyond the initial estimate. Thanks so much for the wonderful work Netbranding. Highly recommend. Jo x