Impression drop. Did your rankings fall
andnum=100 → Google Search Console impressions drop Short answer. Probably not. Your impressions fell [...]
Cathy Mellett
The person behind Net Branding – Be Seen, Be Heard and Be Found Online. [...]
Local SEO Made Simple: Build a Strong Online Presence with Net Branding
When people look for a business near them, the first place they go is [...]
What Is Generative Engine Optimisation (GEO)? SEO’s Future in a World Driven by AI
What Is Generative Engine Optimisation (GEO)? SEO's Future in a World Driven by AI [...]
AEO is the real game changer. Why GEO alone won’t cut it
Have you noticed fewer clicks from search lately? That’s not your imagination. AI chat interfaces are [...]
How Google’s AI Mode Changes the Game (And Why GEO Matters)
I tried Google’s new AI Mode recently. It felt like asking a wise friend, [...]
SEO and SilverStripe – A Frustrating Combo (When You’re Not In Charge)
SEO and SilverStripe Let me be honest: I don’t mind SilverStripe. It’s solid, it’s flexible, [...]
SEO in 2025: Adapt or Fade Out
Let’s skip the fluff: if your SEO strategy hasn’t changed since 2021, you’re already playing [...]
Cost of Google Ads Soar With CPCs Increasing by 30 – 100%: Why Is This?
Google’s automated advertising tool is focused on recommended suggestions and automates “auto-apply recommendations”. But why [...]
How to optimise Google Business Profile images for local SEO? Are photos on your GBP profile important?
Google Business Profiles have been around for a few years now, and Google is rapidly shifting [...]