AI Digital Marketing Agency
Here is exactly what this page is for, so you land in the right place. This is the page about us being your agency and using AI to run and scale your whole marketing, across content, ads, email, data and reporting. If what you specifically want is to get found and cited in AI search like ChatGPT and Google AI Overviews, that is a particular job with its own page, our AI SEO service. And if you simply want to understand what AI marketing is before deciding anything, our Artificial Intelligence Marketing page explains it in plain English. This page is for when you want an agency to take AI-driven marketing off your plate and do it properly.
By Cathy Mellett • Founder & Managing Director, Net Branding Limited
NZ digital agency since 2008
Real people, not just automation
Clear, honest reporting
AI is booming. Your business should too.
From Midjourney to ChatGPT, Artificial intelligence is dominating the marketing world. Over half of marketers have claimed that AI has improved their bottom line – making it an essential tool in marketing today.
From pattern recognition to automation and predictive analysis, Artificial Intelligence is a game changer for marketers worldwide. It is a computer system that uses deep learning and vast amounts of data to perform tasks that humans typically do.
The past few years have seen huge advancements in AI, mainly in the emergence of many generative AI models that can create new content based on past learned data and patterns – think ChatGPT. Generative AI has, in turn, played a big impact on digital marketing.
AI in digital marketing has streamlined many marketers’ workflows and allowed businesses to create more targeted, personalised content.
The benefits of using AI are endless, but is your business leveraging it to your benefit?
Save time. Work faster. Get results.
From personalising emails to generating content ideas, AI digital marketing helps your business level up your marketing, increase sales, and provide customers with a better experience.
Here are some of the benefits of AI in digital marketing:
- Efficiently analyse consumer insights for better marketing strategies
- Hyper-personalisation of marketing communications and products (i.e. more targeted advertisements)
- Automate tasks such as editing, content creation, social media scheduling, customer profile analysis, and customer service
- Predict future customer trends and behaviours
- Minimise time spent on tedious-administrative marketing work (i.e. record-keeping)
- Understand and compare different marketing strategies to know what works best for your business
- Fewer marketing errors and better decision-making
Net Branding is a certified specialist in AI digital marketing
At Net Branding, we live and breathe tech, enabling us to leverage AI digital marketing best practices for all our clients. Our digital agency has constantly been at the forefront of technological changes – such as adopting and implementing social media strategies for our clients before many other marketers realised its power.
We aim to do the same in AI.
With Artificial Intelligence, our approach is tactical and circumspect. Using our knowledge and experience in technology, we build our AI digital strategies with a clear goal and process, instead of following what’s new and shiny. This ensures our clients get the best of AI without overspending their marketing budget.
While many marketers are simply talking about Artificial Intelligence, our Founder, Cathay Mellett, and her team have undergone the latest training in AI. When you work with Net Branding, you’re working with certified AI specialists.
Our AI Digital Marketing Services
Websites
Real-time website performance analysis and implementation of customer chatbots for simplified customer service.
Advanced Analytics
Tailored digital marketing data that empower your business, such as customer tracking, website performance, and online activity.
Social Media
Scheduled social media content for weeks or months in advance. Plus, accurate targeting and engagement analysis.
SEM
Maximise the efficiencies using AI in all elements of SEM. Enhancing overall performance, ultimately leading to better results and ROI.
In plain terms, here is how we use AI across your marketing, and where our people stay in charge:
| What we do | How AI helps, and where people stay in charge |
|---|---|
| Websites and content | AI speeds up analysis and drafting; our team keeps it accurate, on-brand and useful, and adds chatbots where they help. |
| Advanced analytics | AI pulls insight from your data fast; we turn it into clear decisions and plain-English reports. |
| Social media | AI helps plan, schedule and target; we keep the voice human and the engagement real. |
| SEM and paid ads | AI helps with targeting, testing and optimisation; we tie it to real enquiries, not just clicks. |
We use only the latest AI tools
Why Net Branding?
We also have
Trusted by Kiwi businesses
Getting started in your AI journey is easy
How this fits with our other AI services
We have a few AI-related pages, and each does a different job so you end up in the right place:
- This page, AI Digital Marketing Agency: the broad commercial service, us using AI to run and scale your marketing across every channel.
- AI SEO: the specific job of getting your business found, trusted and cited in AI search like ChatGPT, Gemini, Perplexity and Google AI Overviews.
- Artificial Intelligence Marketing: the plain-English explainer, if you just want to understand what AI marketing is first.
Most clients who want an agency to take the whole thing on start right here, and we bring the AI SEO work in as part of the plan where it makes sense.
Be Seen, Be Heard, Be Found Online.™
Be Seen, Be Heard, Be Found, Trusted and Cited Online.™
Our web development experts are able to assist with the design and development of your business website. We take into account your Search Engine Optimisation (SEO) needs and consider how your site needs to integrate with your current or planned future assets. As an end to end solution agency, we look forward to assisting you with the best SEO.
As a full-service Auckland Digital Marketing Company, we offer an integrated digital marketing solution to our clients. This digital work starts with your digital strategy, embraces SEO, website development and search engine marketing. Our digital assistance includes your advertising via Google ads, display advertising, and remarketing. Your custom social marketing targets your current clients and connects you to your future clients or consumers, no matter where they are. Email marketing services are available and we have a few tricks up our sleeves to save time. We totally understand that regular digital content can sometimes be difficult to create when you are focused on the operations of your business. The digital experts at Net Branding create and share unique engaging content. This is secured into a trusted and reliable Content Management System (CMS). Our site development experts are able to assist with the design and development of your business website. We do the above with years of combined IT, SEO, technical site development and digital marketing experience. We’ve certainly seen a thing or two. But we also believe in giving back and have strong ties to the local community and chosen charities including Raw, I’m Enough, and Whangamata Surf Lifesaving Club.
We support these charities with our monthly digital offering. We believe that giving back to help builds stronger communities and this is important for our future generations.
About the author
Cathy Mellett is the founder and managing director of Net Branding Limited, one of New Zealand’s original digital marketing agencies, established in 2008. She has led digital strategy for hundreds of New Zealand and international organisations and writes on AI search, Generative Engine Optimisation and digital visibility.
Frequently asked questions
What is an AI digital marketing agency?
It is an agency that uses artificial intelligence across your marketing, content, ads, email, data and reporting, to help you do more, target better and improve your return, with real people keeping the work accurate and on-brand. That is what we do here at Net Branding.
How is this different from your AI SEO service?
This page is the broad service: us running and scaling your whole marketing with AI built in. AI SEO is one specific part of that, getting your business found and cited in AI search like ChatGPT and Google AI Overviews. Many clients start here and we fold the AI SEO work in where it fits.
Will AI replace the human side of my marketing?
No, and we would not want it to. We use AI for speed and for spotting patterns, but experienced people make the decisions, check the facts and keep everything sounding like you.
Do you only work with Auckland businesses?
No. We are Auckland-based, but we work with businesses across New Zealand and internationally, from Australia and the wider Asia Pacific through to Europe, EMEA, Africa and global multi-location brands.
Ready to put AI to work in your marketing? Call Net Branding Limited on 09 523 0478. Or visit netbranding.co.nz.
Be Seen, Be Heard, Be Found Online™.
Our web development experts are able to assist with the designed and development of your business web site. We take into account your Search Engine Optimisation (SEO) needs and consider how your site needs to integrate with your current or planned future assets. As an end to end solution agency, we look forward to assisting you with the best SEO.
As a full-service Auckland Digital Marketing Company, we offer an integrated digital marketing solution to our clients. These digital work starts with your digital strategy, embrace SEO, web site development and search engine marketing. Our digital assistance includes your advertising via Google ads, display advertising, and remarketing. Your custom social marketing targets your current clients and connects you to your future clients or consumers – no matter where they are. Email marketing services are available and we have a few tricks up our sleeves to save time. We totally understand that regular digital content can sometimes be difficult to create when you are focused on the operations of your business. The digital experts at Net Branding create and share unique engaging content. This is secured into a trusted and reliable Content Management System (CMS). Our site development experts are able to assist with the designed and development of your business web site. We do the above with years of combined IT, SEO, technical site development and digital marketing experience. We’ve certainly seen a thing or two. But, we also believe in giving back and have strong ties to the local community and chosen charities including Raw, I’m Enough, and Whangamata Surf Lifesaving Club.
We support these charities with our monthly digital offering. We believe that giving back to help, builds stronger communities and this is important for our future generations.
As digital marketing experts, we understand how important it is to be visible. Net Branding prides itself on the professional assistance it delivers and results it achieves for its clients. Based on our extensive experience and industry best practice, various tools, techniques, and assessments are used to ensure we maximise the opportunities for our clients on a monthly basis. Be where your customers are looking.
Embrace Authenticity in the Digital Realm
In a world of AI advancements, deep fakes, and everything in between, we proudly stand as a real, Kiwi-based business. We offer genuine digital marketing and SEO services that reflect our passion and expertise, honed over many years. Our commitment to authenticity sets us apart, providing you with trustworthy solutions that truly make a difference. Reach out to experience the real deal in the digital landscape, guided by a team that loves what we do. Let’s Chat – We still do that.
