Wow! Brands are (inadvertently) ignoring over half their fans’ social media posts! But, when fans do get a response to their posts, 80% of them went on to make a purchase as a result of the interaction. Amazing!! Check out this awesome infographic shared on Simply Zesty (created by Mr Youth).
“When brands respond, consumers are elated–feeling valued and important!” (So true, people really want to feel heard and acknowledged). What systems do you/your clients have in place to ensure you don’t miss fan posts?
By: Mari Smith
