Understanding that your keywords form the basis of any online activity is important. The whole point of pay per click (PPC) is that it’s targeted, so make sure your keywords are included in the heading and body of your ad. Not only will this highlight your ad’s relevance, it will also reassure the potential customer that you are offering what they are looking for.
In addition don’t cram all the keywords into the header. Be selective in order to ensure a professional brand image is maintained.
For assistance with your businesses keywords contact the team at Net Branding
