Everyone in business knows that promoting your company within one of the many social media networks can extend your reach, gain visibility for your brand and build meaningful relationships with your customers. If done correctly, it can be a highly cost effective way to market your company in the digital age.

So what are some basic steps if we consider the social networking tool – Facebook. However many of these basic steps would apply to the other social media platforms as well.

MAKE THE MOST OF YOUR COVER PHOTO

Your Facebook cover photo is prime real estate. It’s the thing that people will see first when they visit your business on Facebook. Consider this as your company’s social website and give it the importance it deserves. Remember, you have two seconds to grab the attention your looking for.

DO NOT FORGET THE DETAIL ON THE ‘ABOUT’ PAGE

One of the first things a new Facebook visitor will do on your Facebook page is have a look at your profile. Make sure you take full advantage of this area. Have you completed this section, told your story, included your mission, address, website and any calls to action.

GET THE MOST OUT OF YOUR POSTS ON FACEBOOK AND CONNECT WITH YOUR FANS

Engage with your fans, highlight your best posts, promote posts to reach the masses, utilise links to your website, stay connected.
Remember the phrase “invite, engage, convert”. Invite people to connect with your social profiles, engage with them, and convert them to become promoters of your brand or service.

Social media can be a strategic marketing tool, if set up and approached properly, and if you combine it with other forms of marketing within an integrated social media platform it offers affordable benefits.

So consider, is social media right for your business? And if so, which networks should you have a presence on? Should you manage your accounts yourself, or is it worth it to hire a social media consultant? To discuss further please feel free to contact the social media team at Net Branding. We offer consulting to assist you in laying your social media foundation, onsite training, workshops as well as monthly Social Media Management fees from as little as $150 per month.