1. Facebook is not Twitter.  A twitter account is a must have social media tool however do not duplicate your approach to twitter within your Facebook profile. This will only annoy your fans. You should also enjoy the extra characters available to you within your facebook updates and use them to maximum advantage.

2. Interesting Wall Posts.  Mix your communication on Facebook, post links, upload photos, include a question, connect to Facebook from your blog. This variety of content is targeted at keeping fans interested.

3. Allow Your Fans to Share Content.

4. Comment on your Fans feedbacks or shares.

5. If a fan has included content on your wall – Share it…..

6. Use Facebook Questions to” Find More Fans”.  Facebook recently launched Questions, an application that allows anyone, including Fan Pages, to ask and answer questions from the Facebook community. It’s also one of the only ways that pages can go out and reach out to non-fan Facebook members for free, so take advantage of it!

7. Use a Profile Image that has a good thumbnail.  When you upload a new profile image, Facebook automatically sizes it down to fit the thumbnail size that appears in users’ news feeds and your wall. Ensure you maintain your brand recognition. HINT – a profile image is 200 px wide.

8. Share Your Facebook Page on Your Website . Your facebook page is not a secret from your website visitors, include a link to your facebook page on your main website.

9. Your facebook page should have a more informal tone.

10. Ensure you have a great Welcome page that allows you to include video and testimonials.

11. Encourage competitions on your page to ensure you continue to reach a new group of people.