Is AI shaping digital marketing in the current times, and what does it mean for your business?
The digital world is changing rapidly, and possibly over the last 10-odd years, we have seen a continual [...]
Before You Repost or Role-Play – Does It Sit with Your Values?
Just Because Everyone’s Doing It—Should You? An opinion piece: By Cathy Mellett When Being Seen Online Costs so many [...]
How to Choose a Website Builder in New Zealand or Offshore
Are you looking for a website builder in New Zealand or offshore? Why does this decision matter? Often, [...]
NZ Facebook Account Recovery Experts | Client Testimonial
Net Branding in Auckland specialises in recovering hacked Facebook accounts. We guide you through Meta’s appeal process and [...]
How much does it cost to hire a digital marketing agency?
That’s probably one of the first questions you’ll ask when you’re thinking about getting support for your business [...]
How Digital Marketing Agencies Stack Up Against Traditional Agencies
Digital Marketing Agencies vs Traditional Agencies. You’ve seen big traditional agencies evolve. Many began in print, branding and [...]
How Net Branding Uses AI the Right Way – To Help You Be Seen, Be Heard, and Be Found
AI is everywhere. It’s in your inbox, on your social feed, and yes, it's now shaping how digital marketing gets [...]
AEO is the real game changer. Why GEO alone won’t cut it
Have you noticed fewer clicks from search lately? That’s not your imagination. AI chat interfaces are designed to answer questions [...]
How Google’s AI Mode Changes the Game (And Why GEO Matters)
I tried Google’s new AI Mode recently. It felt like asking a wise friend, a Gemini-powered assistant. No [...]
GEO and SEO: Understanding Search Engine Optimisation With AI
Digital marketing is a constantly evolving field, and one of the biggest topics in the industry is the rise of [...]
Generative Engine Optimisation (Geo): What We Know About the Future of Digital Marketing
Cathy Mellett, Founder and Director of Net Branding, shares her thoughts about the emergence of Generative Engine Optimisation and [...]
SEO and SilverStripe – A Frustrating Combo (When You’re Not In Charge)
SEO and SilverStripe Let me be honest: I don’t mind SilverStripe. It’s solid, it’s flexible, and the fact that [...]