I shared a blog post earlier in the month about the pending Facebook announcement. The day has arrived ….. Facebook Search.
The new Facebook Graph Search will surface People, Photos, Places and Interests. It won’t search and display actual profile or fan page posts. Everything will be governed by your privacy settings, i.e. a non-friend cannot search and see content you’ve only shared with your friends.
So what does “Social Graph” really mean? Our understanding is that you’ll be able to find new connections depending on the relationships between people and the things / pages / groups they like.
Graph Search will appear as a bigger search bar at the top of each page. When you search for something, that search not only determines the set of results you get, but also serves as a title for the page. You can edit the title – and in doing so create your own custom view of the content you and your friends have shared on Facebook.
But what is the difference between Google / Web Search and Graph Search?
Graph search and web search / google search are very different. Web search is designed to take a set of keywords (for example: “social media”) and provide the best possible results that match those keywords. With graph search you combine phrases (for example: “my friends in Auckland who like Net Branding”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.
As an aside, the recent / frequent postings by your friends regarding your settings please view what Facebook has had to day…”
Copyright Memo Spreading on Facebook
There is a rumour circulating that Facebook is making a change related to ownership of users’ information or the content they post to the site. This is false. Anyone who uses Facebook owns and controls the content and information they post, as stated in our terms. They control how that content and information is shared. That is our policy, and it always has been.”
I do recommend that you review ALL your Facebook privacy settings. In the next months we may see Facebook users reviewing and editing their interests / pages they’ve liked in the past. Remembering that these connections will be searchable with the new Graph Search feature. For those other Facebook users who have many friends. We might find those users trimming back on who they connect with on Social Networks.
For more information please contact Cathy Mellett.
