When and What to post to social media?
What is the best time to post to Twitter and Facebook? This is important as it increases your engagement with you audience which is beneficial for your brand.
While the best time to post social online is important there are some other things that you should consider when managing your social platforms.
Let’s discuss 6 fascinating digital media stats that you may find useful as you make your social media networks more engaging.
1. Photograph posts get 39% more engagement
Digital Media stats FACT: Photographs on social media get more engagement than links and text post updates. Photo based content accounts for 93% of the most engaging content. According to Kissmetrics, photographs get 53% more likes, 104% more remarks, and 84% more clicks than text post updates.
Wishpond’s digital media statistics tells us that on average, photograph posts get 120% more engagement than the normal post, and photograph collections really get 180% more engagement.
2. Shorter posts get 23% more engagement
Digital Marketing stats FACT: Did you know that keeping your posts underneath 250 characters can get you 60% more engagement? You can even get up to 66% more engagement if you cut your characters down to under 80. In any case, it appears that short content on social media works best and pictures cover a thousand words. Making this combo an ideal option for digital media posts to Facebook, Twitter, and LinkedIn.
3. Utilizing emoticons has 33% increase in comments
Digital Marketing stats FACT: Did you know that using emoticons makes a big difference to your social media engagement. Not only do posts with emoticons get 33% more remarks, they get shared 33% all the more. And what business or brand wouldn’t want more “Likes”. Statistics confirm that Facebook posts with emoticons get 57% more likes.
4. What is the best day of the week to post content to Social Media?
Engagement rates on Thursday and Friday are 18% higher than on other days. This was a finding is a study by Buddymedia. Are people getting into the weekend “mood’?
5. Let your digital marketing stats guide you.
Your audience is unique. What works on your page may not work for another business. So experiment with social content and see what your online audience reacts to and engages with. Find your unique formula but don’t be afraid to experiment with different types of content such as video and YES humour.
6. Questions get more engagement.
Questions get higher engagement than standard text posts. Of interest HubSpot’s data shows that should,’ ‘would,’ ‘which,’ and ‘who’ are definitely question words that attract more comments.
If you have found this article helpful, the best follow-on posts for you to read is our Digital marketing statistics article.
About us
Auckland digital marketing company Net Branding prides itself on the professional services it delivers and results it achieves for its clients. Based on our experience and industry best practice, various tools, techniques and assessments are used to ensure we maximise the online opportunities for our clients on a monthly basis.
