Case Studies
Our digital marketing agency helps over 80 companies to increase consumer loyalty and find new customers online. Here, you’ll find a selection of our expert work. Take a look at some of the results we’ve delivered.
What the numbers show
- 15 000 active users.
Up 653 % on the previous period. That spike in December settled into a steady stream that kept running all the way to June. - 15 000 new users.
Growth of 643 %. Nearly one-for-one with active users, so almost everyone who arrived stuck around. - Channel mix.
- Paid Social: 7 400 new users (≈49 % of the total)
- Display: 2 600
- Paid Search: 1 800 (up 571 %)
- Organic Search: 1 000 (up 75 %)
- Direct traffic: 677 (up 70 %)
- Organic Social: 1 000 (up 9 100 %)
- Referral: 279
- Sessions tell the same story.
Paid Social delivered 9 200 sessions; Display added 3 300; Paid Search 2 000. Every other source climbed too.
Why it matters
- Weekly leads flowed in, and the sales team could close them quickly.
- Paid Social did the heavy lifting early, but Organic Search kept compounding, protecting you from ad-cost swings.
- A clear jump in Direct visits shows rising brand recall—people typed the URL on their own.
- The spike-then-plateau pattern is normal after a big launch. What counts is the higher base you can see from February onward.
What else you’d want to track next
| Metric | Reason you care |
|---|---|
| Cost per lead | Shows if budget is working hard or just working. |
| Conversion rate by channel | Lets you push spend towards sources that close, not just click. |
| Sales-qualified lead volume | Traffic is nice; revenue is nicer. |
| Average time to first deal | Measures pipeline velocity. |
| Lifetime value | Helps set a ceiling for cost-per-acquisition. |
Imagine this in your sector
- If a 600 % jump in traffic landed on your site next quarter, how many proposals could you send?
- What would a 50 % lift in direct visits say about your brand strength?
- Could your current sales process cope with twice the inbound volume?
FAQs
1. How long will it take before we see comparable growth?
Most campaigns start to show clear movement in 6–8 weeks. Full traction often lands by month three once data lets us fine-tune ads and content.
2. Will these results work in a niche industry?
Yes. We adjust channel mix and messaging for each market. In manufacturing, for example, Paid Search and targeted industry portals often beat social on cost-per-lead, while remarketing keeps engineers engaged through a long buying cycle.
3. What does a typical engagement cost?
Budgets vary. Many B2B clients’ investment ranges in a month, depending on industry and geo distribution. This budget is typically across paid media and content. We always map spend to expected lead volume and deal size first.
Traffic at a glance
- 14 000 active users
Up 24 % on the prior 12-month slice. - 14 000 new users
Growth sits at 23.8 %. Almost a one-to-one match with active users, so churn looks low. - Average engagement – 1 min 30 sec
Down 9 %. You trimmed fluff, visitors now find what they need, leave … and call. That drop is fine when enquiries keep rising.
| Source | Rough share | Story behind the bar |
|---|---|---|
| Organic Search | ≈ 11 k new users (≈ 80 %) | Niche SEO now runs the show. Long-tail “family lawyer Auckland fees”-type queries land and convert. |
| Direct | ≈ 3 k | Name recall up. Folks type the URL or hit a saved bookmark. |
| Referral | ≈ 1 ½ k | Legal directories, partner sites, probably a few news mentions. |
| Paid Search | ≈ 1 k | Campaigns paused, yet some legacy clicks still arrive. |
| Organic Social | A few hundred | Small, but growing as posts answer “Can I…?” questions clients ask. |
| Paid Social & Display | Tiny slivers | Exactly as planned after the ad pull-back. |
Why it matters to a law firm
- Weekly leads keep climbing even with zero ad spend.
- Search traffic dominates, so costs scale with time, not clicks.
- Faster page journeys (shorter sessions) often signal a cleaner UX—people locate the right service page, then ring or fill the form.
- Brand searches feeding Direct traffic hint at rising trust.
Tradie Environment in NZ – Quick read of the numbers (14 Jun – 13 Jul 2025 vs same period 2024)
- Sessions – 518
Up +129 %. Nearly double the eyeballs. - Engaged sessions – 369
Up +127 %. Traffic is real, not empty clicks. - Engagement rate – 71 %
Almost flat (-0.6 %). Holding steady while volume grows is a win. - Average engagement time – 2 min
Up +234 %. People stay to read, watch, decide. - Events per session – 5.6
Up +22 %. Users click, scroll and submit forms more often. - Key-event count – 310
Up +118 %. That’s calls, form fills, bookings—real leads.
| Channel | Sessions | Engagement notes | % change YoY |
|---|---|---|---|
| Organic Search | 227 (44 %) | 77 % engagement rate, 35 s avg time. Users find answers fast and act. | +65 % |
| Paid Search (Google Ads) | 151 (29 %) | 2 m 45 s avg time, 4.8 events / session. High-intent, research-heavy visits. | New channel this year → lifts overall quality. |
| Direct | 93 (18 %) | 67 % engagement, 1 m 18 s on site. Brand recall rising. | +50 % |
| Referral + Organic Social | 47 (9 %) | Smaller, but each visit averages 6+ events. | Mixed growth |
A subtle point: Average engagement in Organic Search is only 35 s, yet its key-event rate is 57 %. Visitors land on a targeted service page, find a phone number, and call. Speedy sessions are good sessions.
What made the difference
- Focused Ads
• Tight keyword groups around practice-area pain points (e.g. “urgent employment lawyer NZ”).
• Ad copy mirrors on-page headings, so Quality Scores stay healthy and cost per lead dips. - Niche SEO
• Built pages for micro-topics—“90-day trial dismissal”, “relationship property split calculator”.
• Internal links guide users straight to a contact form. - UX tweaks
• Sticky phone icon on mobile.
• FAQ accordions trimmed to two lines so pages load faster.
• Testimonials surfaced high on every template—trust builds at a glance. - Hand-held reporting
A short loom video each month, no jargon. Client feels seen, not sold to. That trust shows in the feedback: “Past agencies vanished after the invoice. You lot don’t.”
FAQs you can share with the client
How soon will new practice-area pages rank?
Roughly six to eight weeks for page-one impressions; longer for the top three slots. We’ll watch Search Console and tweak titles once the first data rolls in.
Is the Google Ads spend safe while organic traffic grows?
Yes—budgets stay capped and campaigns pause automatically when cost-per-lead creeps above the agreed ceiling.
Why track calls if form leads are climbing?
Calls often close faster. Knowing which keywords drive them lets us push budget to the phrases that turn into invoices, not just email threads.
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