There are many different types of SEO services, and the specific services offered by a given company will vary depending on their expertise and target market. However, some common types of SEO services include the following:
1. Technical SEO: This type of SEO focuses on improving the technical aspects of a website, such as its architecture and its code, in order to make it more easily crawlable and indexable by search engines. Technical SEO can help to improve a website’s ranking in search results and make it more user-friendly.
2. On-page optimisation: This type of SEO involves optimizing the content and HTML code of individual web pages in order to make them more relevant to specific keywords and improve their ranking in search results. On-page optimisation typically includes activities like keyword research, meta tag optimisation, and internal linking.
3. Off-page optimisation: Unlike on-page optimisation, which focuses on the content and code of individual web pages, off-page optimisation involves improving a website’s overall authority and trustworthiness in the eyes of search engines. This can include activities like link building, social media marketing, and online reputation management.
4. Local SEO: This type of SEO is specifically designed to improve a business’s visibility in local search results, such as those shown when a user searches for a product or service in a specific location. Local SEO can help businesses to attract customers from their local area, and typically involves optimizing a website for specific location-based keywords and building local citations and reviews.
To understand these different types of SEO services better, it can be helpful to do some research and learn more about the specific tactics and strategies involved in each type of SEO. There are many online resources, such as blog posts and guides, that can provide a more in-depth understanding of these different types of services and how they can help to improve a website’s ranking in search results. Net Branding has experience in ranking both New Zealand and International Businesses for chosen and relevant income producing keywords that make a difference to the companies bottom line and ROI.
Which type SEO is best?
There is no one-size-fits-all answer to the question of which type of SEO is best, as the most effective approach will depend on the specific goals and needs of a business. However, some general guidelines can be useful when deciding which type of SEO to focus on.
For most businesses, a comprehensive approach that combines multiple types of SEO is likely to be the most effective. This might include technical SEO, on-page optimisation, and off-page optimisation, as well as local SEO if the business has a physical location and serves customers in a specific geographic area.
It is also important to keep in mind that the effectiveness of any given type of SEO will depend on the specific industry and target market. For example, a local brick-and-mortar business will likely benefit more from local SEO than from technical SEO, while an e-commerce site with a global audience might benefit more from off-page optimisation than from on-page optimisation.
Ultimately, the best type of SEO for any given business will depend on its specific goals, target market, and industry. By considering these factors and adopting a flexible, comprehensive approach, a business can maximize the benefits of SEO and improve its visibility in search engine results.
