SEO Services in Auckland: Why Your Business Needs SEO Services in 2024

In a competitive landscape, SEO is key to getting your business noticed by consumers. While many trends may come and go, SEO is one of the prominent digital marketing activities that has stayed because of its ability to generate positive returns.

Each day, Google processes 8.5 billion searches online. Businesses that don’t capitalise on these numbers are losing out on potential customers who could go to their competitors instead. But what is SEO? And how is it essential to your business?

Let’s explore more in this article.

SEO, or Search Engine Optimisation, is the process of optimising one’s website and online content to be highly visible on search engines like Google. With less than 1% of customers going to the second page on Google, being at the top spot is crucial to getting noticed.

SEO involves incorporating specific keywords that consumers search for in your content (and its backend), to make it more discoverable online. However, SEO isn’t just about stuffing your website with keywords. Proper SEO should flow naturally and offer value-added knowledge to your reader.

So why is SEO important for businesses in Auckland? Here are six reasons why we think SEO is more crucial than ever in 2024.

To get noticed on Google, many businesses pay to be in the top spot (a marketing strategy known as Search Engine Marketing). While SEM is another great marketing tool, it’s ultimately organic results that build trust and brand liking among consumers.

Organic traffic on your website can only come from effective SEO. Google is currently the number one search engine worldwide, so it’s important that you focus your efforts on obtaining traffic through the search engine.

Many businesses make the mistake of spending too much on building a good-looking website while ignoring how they will market it. Without SEO, your customers cannot find your website, no matter how much you’ve spent creating it.

A clear SEO strategy involves creating quality backlink profiles, thus ensuring that your website is mobile-friendly and optimised to provide the best user experience. This will not only draw more customers to your website but also build its authority as an online information source.

SEO is one of the most cost-effective digital marketing strategies, requiring almost zero online spending. Additionally, SEO has one of the highest ROIs among other marketing activities, making it highly popular.

However, creating a website with foolproof SEO requires time, effort, and knowledge of best practices. It’s simply not the case of adding keywords and expecting results. If you’re unsure how to get results with SEO, consider getting an SEO specialist in Auckland to help you get started.

Local SEO is the act of optimising your website so that it’s searchable online. This is especially important for small businesses like plumbers and restaurant owners to increase their discoverability.

An example of local SEO in action would be listing a business on Google My Business, which ensures it’s discoverable when a user searches for services near them.

Compared to other marketing activities, SEO can bring long-lasting results. Think of SEO like a marathon and not a sprint – while it may take some time to see the results, its effects are there to stay.

Achieving continuous results with SEO is long-term work, and you should continuously update your website with the latest content to ensure that it stays on the top of Google’s page. You should also be aware of the latest SEO trends, as Google is known to change their algorithm constantly.

While online advertisements will only appear at specific periods (depending on how much you spend), SEO is constantly running 24/7. For example, a florist who has listed her website on Google can ensure that potential customers will see it when they search for ‘florist near me’ no matter the time.

Staying at the top spot on Google organically also means that customers can find your brand online 24/7 with minimal effort once it’s there.

SEO is a specialised task that requires experience and knowledge to get it right. If you’re not seeing results with your SEO or don’t know how to begin, talk to an SEO company in Auckland, like Net Branding, to help your business get discovered.