Why SEO is important for business
Is SEO really important for my business? Why do I need to invest in search engine optimization?
In this article, Net Branding’s SEO expert answers these questions by explaining how investing in SEO will guarantee the success of your online brand.

These days, virtually everyone is jumping online to look for information, products and services, or to check reviews before they buy something. So, if you want them to find your products or services then you have to ensure they can easily find your website online. The only way to do so is to optimise your website for digital search. No matter what your business does, and irrespective of whether it’s new or old, small or large, if you have a website, then SEO or search engine optimisation has the potential to make or break the success of your brand online.

How does SEO work?

SEO or search engine optimisation refers to the various methods for increasing a website’s position on the results pages of search engines such as Google, Yahoo, Bing, etc. Get your website SEO right and you’ll draw traffic to your website and grow sales and revenue.

7 reasons why SEO is important for business

1. SEO makes you visible
If you really want to be found online then SEO is a no-brainer. The easier you are to find online, the greater the likelihood you will sell your products and services. So it’s worth putting time and effort into getting your SEO right.

2. SEO builds trust
Users tend to trust the search engines. The higher a website ranks in a search engine’s results, the more credible searchers will perceive it to be and the more traffic it will get.

3. SEO improves user experience
The sole reason for the existence of the search engines is to provide their users with a quality experience. If search engines determine that your website will give visitors a good experience then they will rank it high in search results. And if users enjoy their visit to your website, they will tend to come back again and again – and share the link with other users.

4. SEO is cost-effective and measurable
In fact, by getting your SEO right, you can drive qualified traffic to your website without ever having to spend a cent on online advertising. Another really great thing about SEO is that you can measure its performance. For example, you can test different keywords, content and social networks and you can do it in real time, and tweak what you do as you go to get the best possible results from your digital marketing efforts.

5. You can control SEO
In the world of business there are many things outside your control. But with SEO, you have the ability to exercise control over your website’s ranking. In other words, SEO gives you the ability to influence the volume of traffic to your website, which has a direct impact on leads, conversions, sales and, ultimately, the profitability of your business.

6. SEO builds your brand
One of the main focus areas of SEO for driving success in search is quality content and content marketing. Having fresh, quality content that provides value to your audience will quickly separate your brand from that of your competitors. This will not only influence your website’s ranking but will also build trust with your audience, who will see your website as a hub for quality information.

7. You can use SEO to beat the competition
The better your SEO, the greater the chances are that you will outshine your competition online. Of course, your competition knows this and they will be trying to do the same to you. So, don’t give your competitors any opportunity to out manoeuvre you by ignoring this valuable tool for your business.

Do you want to optimise your website?

Would you like a trusted SEO partner who will work with you to fully understand your business and implement SEO solutions designed to help you get to the top of search engine rankings so you can reach more people and earn more revenue online?

Then talk to the SEO experts at Net Branding, Auckland’s full-service digital marketing agency. With many satisfied clients, our search engine optimisation skills have been proven to help businesses just like yours find success online.

Ready to start optimising your website? Then get in touch with us today – we’re just a phone call or click away.