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Hi, this is Paul Easton. And this is my daughter, Libby. And I thought I’d make this video about what we’ve seen in some digital agencies.
And I use a comparison of a cook and a Chef. So let’s say a cook, for example, knows how to cook a meal, and good cook a really good meal, and they know what to do the things.
Whereas a chef not only knows what to do, but actually why you do it, and how to look past when things change. And in the digital space, things are always changing. So we’re always looking to change what we see in some cases, and some agencies, they have cooks.
They have people that have been through a course or two have gone a little knowledge but they don’t look past the actual real things. And that’s a common element.
This is a lack of experience is a lack of actually understanding what to do and why when things change. So it’s Paul from Netbranding today.
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So How Do You Choose a Digital Agency To Work With?
Here are simple ways to start the process:
1. How long have they been around and how much experience does the team have?
Recently we had a member from another agency makes comment on a client, only to find out that this person had done a single course and their previous role had been a retail assistant. From “Retail Assistant” to Digital Marketing Consultant in a single jump!
2. Do they Talk about “Funnels” and “Online Automation”?
Good buzzwords in the industry at the moment, but these are nice to have and don’t always contribute to business growth. If you are a small to medium business, you may have different Goals. Hom many leads for new business to you want? What are those leads worth do you? do you have a process to convert them?
3. Are they in Large Expensive Office Space?
Who pays for that? Large corporate clients…If you a small to medium business you may be in the wrong place….hang on to your wallet and run!
4. Do they drop into fancy words like CTR and Adrank and make you too afraid to ask what they mean?
You shouldn’t need to learn another language to understand what is going on with your marketing. I once worked with a large client (Million dollar plus) and reporting had to give executable data only in plain English. This should be every client regardless of size.
5. Do they Produce Long Complex Reports?
My favourite! Long reports make the writer feel good about how smart they look to the client, especially with the client is paying fore the report time, rather than getting the work done. Bonus: In the report ask this question “What does that mean?” – If they can’t explain in simply then they don’t understand it.
So my final note. marketing takes testing, and testing takes time and money and measurement should be in every part of it
Rant over :)
Paul Easton
Digital Production Manager
