How to Build Consumer Trust in Advertising When Planning Your Digital Marketing Strategy
“Fake News.” We’ve all heard this popular expression, made famous by someone who either doesn’t trust the media or doesn’t want us to trust the media. Regardless, it is now common to hear this expression around the world, as people question what they see and hear more and more. This is why it is important to buid consumer trust in advertising when planning your digital marketing strategy.
What online strategies do you use to establish trust with your consumer?
This is an important question to consider in online marketing. There are so many online businesses advertising on social media in order to raise brand awareness. You may find yourself caught up in this world of digital marketing, trying to get your brand seen by your customer. However, one mistake we see often in online marketing is companies making promises to the customer that are impossible to follow through on. Digital trust is so important.
A great example of this a product you may have seen in online adverts, that claims to be “one size fits all”, which is a great concept but could never be 100% true. Not every person is the same and there are too many different body types out there for this claim to be true. Someone may buy a one-size-fits-all product only to find that there is no way they could possibly wear that item in public! Subsequently, the branding and awareness of the company will begin to head in a negative direction, as each customer finds they don’t receive the value they were promised from the product. These companies will find through their lack of creating consumer trust in advertising they will lose repeat customers and not grow through referrals.
How can you build trust with your customer in order for them to take action?
When it comes to building consumer trust in advertising with your customer or target market, we suggest asking yourself these three important questions:
Can all of the promises I am making to my customer be fulfilled?
Am I being authentic when creating my online marketing campaigns?
What value am I creating for my customer when they use my company?
Once you have answered these three questions, focus on your answers and make it clear that you are honest and genuine when planning and creating your online marketing campaigns.
What strategies can I use to build consumer trust in advertising?
Building trust with your customer is an important part of any digital marketing strategy, it will help you to retain customers, gain referrals, and grow your business. When you are ready to take your digital marketing to the next level, contact Net Branding, your digital marketing experts, to see how we can help.
