Case Study: How Net Branding Delivers Real Digital Marketing Results

Too many businesses have the same experience: big promises, weak delivery. Agencies overinflate projections, bury clients in jargon, and push cookie-cutter solutions. The result? Lost trust, wasted ad spend, and disappointing growth.

One director in the travel industry summed it up: “We needed someone who didn’t just talk a big game but actually understood our business.”

Here is what one of our clients shared about their Net Branding Limited experience. “In the past, we worked with a “rogue” Auckland-based digital marketing company who duped us. Then, an overseas-based digital marketing company who were absolutely hopeless. We’re glad to see the back of them! (the past agencies we have worked with) I recently engaged Net Branding to work alongside our trade-based business. Cathy Mellett and her team have been fantastic, they know their business inside & out, communication has been amazing, and the work so far has been very effective.

Their knowledge, guidance and recommendations for services is excellent and they won’t provide anything that is unnecessary. There are no pushy salespeople at this business.

In the end, I was very happy to find Net Branding, who are well above board and honest to a tee.”

Case studies are not fluff pieces. They show measurable results, process clarity, and client perspective. In fact, according to BuzzBoard, case studies that combine stats with client quotes increase conversion rates significantly (buzzboard.ai).

For digital marketing,  Net Branding matters because:

• They prove SEO strategies deliver improved rankings and conversions.
• They demonstrate how Google Ads campaigns can reduce wasted spend and increase ROI.
• They highlight the “why” behind decisions like keyword clustering, schema markup, or retargeting funnels that work.

Net branding as a Digital Marketing Partner or SEO agency for visibility, Google Ads, lead generation, social media management and email marketing.  A chosen marketing partner by both New Zealand businesses and companies offshore.

A leading New Zealand travel and car rental provider had flat SEO performance and an inconsistent booking flow. Cost-per-click on ads was rising. Leads were coming in, but too many were low quality. They had no visibility and a fleet of cars that were not seeing the customers looking for this rental service.  They needed growth – fast.

Net Branding designed a strategy that integrated:

• A full SEO strategy followed by On-page SEO improvements: refining title tags, fixing duplicate meta descriptions, adding local schema markup for “car hire Auckland” and related long-tail terms.
• Conversion-optimised Google Ads: restructuring campaigns into single keyword ad groups or single themed ad groups (SKAGs / STAGs ) to improve click-through rate.
• Data integration: linking Google Analytics 4 with clear measurement and CRM options, ensuring clear attribution for bookings and lead management.

Weekly dashboard reports showed the client’s real numbers: CTR, conversion rates, and cost-per-acquisition (CPA).

• 350% revenue growth in less than three months.
• Tangible uplift in bookings and sales.
• Expansion: increased leads, improved service coverage nationwide. The result: the business was purchased by a local entity and continues to go from strength to strength. We are still their trusted digital partner.

“Trusted by industry leaders for exceptional results. Real Results in Less Than 3 Months: Experience a staggering 350% increase in revenue. Impact on Our Business:

”Focused and Genuine Leads: Quality over quantity, leading to higher conversion rates.
Tangible Increase in Sales: We’ve seen a tangible difference in our bottom line.
Business Expansion: Expansion and purchase of new rental fleet, increase in our depots, and better service and depot options across NZ.   Partner with Net Branding: Their experience speaks with their results. They have elevated our brand, boosted our revenue, and allowed us expand on our business with confidence.  They don’t oversell. They just deliver.”

What we did – within the travel industry marketing.  We supported this business with car rental SEO, focused on digital growth and underpinned the business in New Zealand to achieve its business expansion goals.

A health sector client, operating globally in a BTBTC environment, needed a trusted partner. Their issues included:

• Regulatory restrictions on content.
• Diverse partner expectations across multiple countries.
• Websites not tested with functions falling over.
• A need to balance global messaging with local market compliance.

Net Branding built an integrated approach:

• Topical SEO: content clusters built around health-specific search queries, compliant with international health marketing regulations.
• Geo-targeted paid campaigns: layered with remarketing to nurture partner engagement.
• Advanced tracking and source of lead management: To measure partner engagement, customer lifetime value (CLV), and track campaign attribution across regions.

We also applied structured data and optimised multilingual content, ensuring content was discoverable and compliant.

• Significant uplift in organic rankings for health-related searches.
• Measurable increase in partner engagement and lead conversion rates.
• Recognition from client executives for professionalism, clarity, and expertise.

“They successfully transform our requests into innovative marketing solutions, followed by exceptional execution and analysis. Their professionalism and commitment stand out.”

What did we do in this  BTBTC environment?  We supported this company with health industry marketing, topical SEO, and compliant international digital campaigns.

We go beyond surface metrics. Technical SEO, structured data, attribution modelling, and conversion tracking ensure campaigns are measurable and repeatable. As Google Partners, our team follows industry best practices and holds certifications in Google Ads and Analytics.

We don’t quote until we understand your objectives. Every engagement begins with a discovery session – face-to-face or on Teams/Zoom. This ensures the strategy aligns with your business goals, not generic templates.

We don’t oversell. If SEO is the priority, we won’t push unnecessary social media packages. If Google Ads is the main driver, we optimise it until ROI is clear. Clients value this approach.

“They don’t oversell. They just deliver. Net Branding elevated our brand, boosted revenue, and allowed us to expand with confidence.”

Net branding is valued as a:-

1. Responsible and upfront SEO agency New Zealand
2. Their digital marketing expertise
3. Their focus on online growth strategies with your business in mind.
4. Being a trusted partner.

• Ask for case studies: Look for detailed, industry-specific examples.
• Check transparency: Demand access to analytics dashboards and clear ROI reporting.
• Avoid cookie-cutter solutions: Each business has unique Website, SEO and PPC needs.
• Seek a partner mindset: Long-term collaboration outperforms transactional work.

As HubSpot notes, businesses that treat agencies as partners see stronger long-term growth because both sides are invested in shared outcomes (hubspot.com).

It’s a detailed story of how an agency delivered measurable results in areas like SEO, Google Ads, or social media campaigns.

Because they’re evidence, not claims. According to Intentsify, 92% of B2B marketers use case studies to build trust (intentsify.io).

SEO improvements typically show in 3–6 months. Google Ads can deliver results in weeks, though sustainable growth comes from optimising keywords, ad groups, and landing pages.  It will take longer to drive down the cost of leads.

We begin with a discovery meeting.  No quotes until we know your brief and objectives.

Look for organic ranking changes, CTR, CPA (dependent on your industry and goals), and conversion rates (relevant to your needs). These show performance beyond vanity metrics like impressions.

• Case studies show measurable growth, not marketing talk.
• In travel, Net Branding delivered a 350% revenue increase and nationwide expansion.
• In global health, we boosted international rankings and strengthened partner trust in a regulated BTBTC market.
• What clients praise most: transparency, expertise, and commitment to long-term success.

At Net Branding, we believe digital marketing isn’t about guesswork. It’s about evidence, expertise, and understanding your objectives before execution. Our case studies prove that whether you’re a local car rental business or a global health provider, the right SEO and Google Ads strategy can transform your growth.

If you’re ready to discuss your objectives, let’s connect. We’ll start where it matters: listening to your goals, then tailoring a plan that works.

Trusted by New Zealand businesses and international leaders, Net Branding is the partner that helps you “Be Seen, Be Heard, Be Found Online.”