How do you recommend small businesses use social proof in their marketing?
Small businesses should use social proof to show customers what others are saying about their product or service. A testimonial from a satisfied customer, for example, can help a potential customer feel more confident about becoming a customer.
If you’re looking for a way to build credibility and trust with your clients, social proof is a great way to do it. There are many actionable steps that you can take to social proof your brand. Below you will find 6 suggestions brought to you by our digital agency.
1. Focus on gaining client testimonials. Real reviews from raving fans
Your priority should be to get real and honest feedback from your clients. Google Business Reviews are a great starting point, and it is our opinion, that as Google roles out new features within the local listing framework in the coming months or years, these reviews will become more powerful in the years to come.
Great reviews also support you when you receive negative feedback online. Positive reviews do support you and allow your overall review rating to remain unchanged should you be unfortunate enough to receive a bad review.
2. Consistency between all digital platforms
Ensure that your brand is consistently represented across all digital platforms, from your logo design to the way you present yourself on social media. You can reach new customers in an instant, and the consistent branding display and reach supports your overall brand impression. Consistency of brand supports a client’s instant recall and association to the brand. Be recognisable anywhere, whether online or offline!
3. Consider your local presence and expand on these listings
We know how important it is to be found on the search engines in your area, so focus on ensuring your digital presence is optimised for your specific location! Tips here include, that the right keywords are used in titles, descriptions, meta tags, and more within your website and local listings.
4. Showcase your reviews
If customers are giving you positive reviews on sites like Google or Facebook, showcase these reviews on your website.
5. Use local associations that you are affiliated to.
Showcase affiliate logos within your digital collateral and on your website. This may include the fact that you are a member of the Builders Association or that you are well-referred to within your local networking group.
And finally.
6. Display your charity and community involvement.
Share your affiliations and support for local charities. People like knowing that organisations have a community connection and give back to local kids, animal shelters, and causes.
Above are the top 6 points that come to mind.
About Us
Net Branding Limited is a digital agency that has been in business for over 15 years and has helped hundreds of New Zealand and International clients. This article was written by Cathy Mellett.
