Does Facebook Adverting Work ?
Facebook Ads are targeted according to your Facebook profile information. All the information you provide to Facebook such as your age, location, education, relationship status, interests e.g favourite movies or books you read become available.
All of this valuable information is indirectly available to Facebook advertisers who then have access to this consolidated data and can utilise this Facebook data to reach the right audience, in the correct location for their purposefully constructed advert.
As Facebook continues to grow and expand, so do the Facebook advertising options giving you, the advertiser, a plethora of types of ads to personalize your ad campaign and find the right mix of settings that work best for you to drive sales and increase ROI. With so many ad types emerging, it can be overwhelming to keep them all straight.
A Facebook advert can perform various functions
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- Page Like Advert – the standard Facebook Ad – This is the standard form of a Facebook ad and appears on the right-hand side of the screen and on user’s newsfeed, and directs you on a specified Facebook page .
- Sponsored Stories – This type of ad is generated from fans’ interactions with your Facebook page. It gives an overview of a fan’s recent action with your page, such as a like or comment, and then shows it as an ad to his/her friends.
- Page Post or Promoted Post Advert – A Page Post Ad lets you use a recent post/action on your Facebook page as an ad. So if you’ve just added something like a video, text, event, link, or a question to your Facebook page, you can promote it and show it to your fans. Your Facebook page’s name is the title and the body of the ad is the content you’ve just added to the page.
- The Domain Facebook Advert – Domain Facebook Ad or External Website Ad, appears on the right-hand side of the screen only and directs you away from Facebook to an external website.
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Advanced targeting options could narrow the reach of an advert to a more targeted audience. Let’s specify that we want to target only users that are single and have a form of post grad education.
The Big PLUS … Facebook advertisements are triggered by your personal 9nterests and information / data.
