The charity hopes to make a difference for the leaders of tomorrow by curtailing the negative impacts of social media.
Human beings are social creatures and have relied on the strength and connection of their social groups in their workplaces, neighborhoods, or places of worship for a sense of fulfillment and community. In these modern times, social media has become the major platform of interaction, as many interpret the level of engagement with their posts as proof of validation.
Unfortunately, social media seems to be having the exact opposite effect on its users, especially the youth, as medical practitioners have presented greater evidence of anxiety and depression within their patient communities, alongside the modern diagnosis of digital anxiety and digital addiction. It is perhaps for this reason that Lush recently released an article to stop social media until it is safer. Cathy Mellett, the owner of Net Branding, an Auckland-based digital marketing agency, is in support of Lush’s stance and is pushing this vision with the formation of her charity.
With over three decades of experience in the IT industry, Cathy Mellett is a pioneer in the digital space, understanding the value of social media long before several individuals and companies began to maximize the opportunity. Through her partnership with major corporations, start-ups, existing businesses, and charities to help in the formation of their businesses and digital strategies, she honed her skills and was able to start a forward-thinking digital agency, Net Branding, that walks hand-in-hand with her clients to deliver an experienced-based approach to their digital needs, leading online endeavors through facts and figures and promoting visibility improvements and ranking through its stellar SEO services.
Mellett’s keen eye for identifying problems and her unique ability to challenge them head-on have spurred her to address the dangerous problems of youth depression, anxiety, stress, and suicide numbers triggered by social media with the launch of her New Zealand charitable trust, I’m Enough. This charity is focused on digital resistance, stress relief, acceptance, and personal validation tips for greater success in the digital era. Although children may understand the digital world more than their parents, Mellett believes that parents possess sufficient vital life skills and experiences to encourage this conversation.
Speaking on the launch of I’m Enough, founder Cathy Mellett, had this to say: “My team and I sat to determine the name of this New Zealand registered charity and came up with I’m Enough as we believe this is the exact message we want to convey. The movie-like pictures of perfection on a friend’s feed are not an actual reflection of reality. My premise is that the digital world can be good or bad, and while LUSH has taken a stand, we as Net Branding, have been working hard to start a different conversation.” Through the launch of its charity, I’m Enough, Net Branding proves that it is a digital marketing agency that truly cares and wants to make a difference by putting its focus where its concern lies.
For more information, please visit https://netbranding.co.nz/
About Cathy Mellett
Cathy Mellettt is the owner and founder of the digital marketing agency, Net Branding. Having emigrated to New Zealand from South Africa in 1996, she enjoys spending quality time with her husband, two teenage sons, and the family pets.
Media Contact
Company name: Net Branding Limited
Contact Person: Cathy Mellettt
Phone number: 09-523 0478
Email: sales@netbranding.co.nz
Address: 165 Orakei Road, Remuera, Auckland 1050
Country: NZ
