Cathy Mellett

You want the person, not just the title.
Here she is. New Zealand based. Real work. Real life.

Be Seen. Be Heard. Be Found Online.

Cathy Mellett, born Cathy Hayward, is a business owner, author and speaker.
She leads Net Branding in Auckland.
She writes about digital wellbeing and marketing you can use this month.

She is AI Certified. That keeps advice current and safe.
She is also a mum and an active community voice.
Calm. Practical. Maybe a little stubborn about keeping things simple.

Focus is simple.
Help you get discovered.
Turn discovery into enquiries.
Keep the work sustainable.

Quick snapshot

• Director at Net Branding Limited
• Founder of I’m Enough Charitable Trust
• Author of The Hidden Pandemic and I Said No
• AI Certified
• Based in Remuera, Auckland. Works with clients in New Zealand and overseas
• Community minded sponsor and helper

Cathy founded Net Branding in Auckland in 2008.
It began small and grew with owners who wanted straight answers and steady results.

What the agency delivers

• SEO and Local SEO
• Social media strategy that supports search and reviews
• Generative Engine Optimisation for AI Search
• Google Ads
• Content strategy
• WordPress design, development and site care including security
• AI Search Results driven by GEO and up to date tech

Clients span New Zealand, Australia, South Africa, the United Kingdom, Europe and Asia.
Work stays practical. Practical plans. Weekly action. Clear numbers.

Cathy brings AI into research, briefs and quality checks.
She uses predictive analytics, light automation and strict consent practices.
Right sized. Useful, not flashy.
Ethics sit up front. Always.

• I Said No. The Power of Focus, Commitment and Sheer Will
  2019. Short chapters. Real stories. Kindle and paperback.
• The Hidden Pandemic. Surviving Social Media
  A guide to digital wellbeing and resilience. eBook.
• Amazon Author profile
  Current listings, formats and regions. Worth a follow.

Themes you will notice
Personal agency. Resilience. Where technology meets mental health.

• The AM Show segment on The Hidden Pandemic
  Short, punchy and local.
• Newstalk ZB interview on building resilience for kids
  Practical tips for families and schools.
• YouTube
  Recent interviews and talks.
  Early recordings from 2012 for the history buffs.
• In print and online
  NZ Law Talk, Verve, Cleo and Stuff quotes.
  Clippings live on the Press Kit page.

People do the work. People hire people.
Cathy’s mix shows up in projects.

Running an agency teaches restraint.
Fancy can wait. Outcomes cannot.
Ask for the smallest useful step first. Protect time. Ship weekly.

Time is precious. So is headspace.
Clear updates. Kind when life happens.
Boundaries are part of quality.

Active in local and expat groups.
Answers real questions without selling.
Learns and then builds helpful pages.

Believes health is a shared responsibility.
Said simply. We look after ourselves and each other.
This shows up in how work is scheduled and how teams are treated.

I’m Enough Charitable Trust

Founded in 2018.
Practical tools for young people and the adults who care for them.
Talks, resources and simple scripts families can use.
The backstory sits on Newstalk ZB if you are curious.

RAW by Annah Stretton

RAW stands for Reclaim Another Woman.
It helps women rebuild with pathways to education, work and stable living.
Cathy supports RAW. It is hopeful work with public reporting.

Whangamata Surf Life Saving

Net Branding is a sponsor.
Beach communities rely on trained volunteers and good gear.
That is worth backing.

Ex pat support

Cathy has supported South African community networks in New Zealand for years.
From directory listings to group engagement and practical help.
Quiet work. Consistent.

Yorkshire Terrier community

YorkshireTerriers.co.nz shares breed guides and care tips for NZ owners.
Groups swap advice, vet names and the odd puppy update.
Small and steady. It works.

Cathy backs holistic wellbeing.
Mind. Body. Spirit. Kept in balance as best we can.

She supports natural remedies and traditional approaches where they help.
Blended with modern care. Practical and safe.

She speaks about ethical animal welfare.
And the responsible use of AI in everyday business.

You work with Cathy for at least three months.
High level. Steady weekly rhythm. Real outcomes.

Month one. Foundation

• Confirm goals, access and measures
• Baseline your site, analytics and Google Business Profile
• Fix blockers that slow discovery or conversion
• Map search intent and the gaps that matter
• Publish one or two useful pieces if content is ready

You end month one with a stable base. Not fancy. Solid.

Months two and three. Build and strengthen

• Expand the pages people actually search for
• Improve internal links and calls to action
• Lift your Google Business Profile with better categories, photos and reviews
• Add GEO elements where they help. Clear definitions. Proof. Schema
• Keep technical clean up moving so pages stay fast and tidy
• Introduce paid tests only when groundwork and consent are in place

Cadence and communication

• Weekly or fortnightly check ins
• Short progress notes. What shipped. What moved
• A monthly summary with plain numbers and next steps

After three months you can see change.
More calls. Better rankings. Clearer decisions.
Then we set the next quarter.

Two streams support growth.

• Organic visibility
  SEO, Local SEO, content and GEO for AI answers
• Paid demand capture
  Google Ads when the foundations are ready

You get a strategy you can follow.
A small team you can reach.
Reporting you do not dread.

GEO and AI Search

AI overviews compress the web into one box.
If your page is not built for that box, you will not be named.

GEO helps you get cited.

• Start with a clear definition that matches the question
• Add a short proof box with sources
• Mark it up with schema
• Answer related questions on the page
• Link to deeper pages that actually help

Result
Higher chance of being cited inside AI answers.
No promises. Better odds.

AI Certified

Cathy brings a formal AI credential to practical work.
Expect plain talk on models, data hygiene and consent.
Expect realistic timelines.
Expect a balance between human judgement and AI support.

• Experience requests timed for when the job is complete
• Expertise short replies that thank and guide
• Authority replies from a named person with a consistent tone
• Trust no incentives that break rules and never fake reviews

Books

I Said No and The Hidden Pandemic. Both on Cathy’s Amazon Author page.

Talks and media

AM Show clip. Newstalk ZB. Podcasts. YouTube playlist. Press Kit with clippings.  https://www.amazon.com.au/stores/Cathy-Mellett/author/B07T3JC7NJ

https://www.stuff.co.nz/business/small-business/7868684/SMEs-must-up-the-social-media-ante

https://www.newstalkzb.co.nz/on-air/the-sunday-session/audio/natalie-cutler-welsh-and-cathy-mellett-im-enough-series-aims-to-help-kids-resilience-in-the-digital-age/

Invite Cathy to speak

Topics include digital wellbeing, GEO for AI Search and practical marketing for owners.  https://music.amazon.co.uk/podcasts/75964189-017c-4fe1-9e65-d9a9e426096c/episodes/f75cc37a-3bb3-4055-ab8b-001863315cdd/nz-business-owners-navigating-the-digital-era-cathy-mellett’s-business-strategies

Net Branding Limited
165 Orakei Road
Remuera
Auckland 1050
New Zealand

Phone: 09 523 0478
Mobile: 021 122 9116
Email: sales@netbranding.co.nz

Office hours Monday to Friday, nine to six.

Who is Cathy Mellett
Auckland based business owner, author and speaker. Director at Net Branding. Founder of I’m Enough.

What services can I hire today
SEO, Local SEO, social media strategy, GEO for AI Search, Google Ads, content and WordPress sites.

Are you AI Certified
Yes. A formal credential supports safe and current use of AI in marketing.

Do you work outside New Zealand
Yes. Clients across New Zealand, Australia, South Africa, the United Kingdom, Europe and Asia.

How long should we work together
Three months at minimum. That gives time to fix, build and learn.

Where can I find books and media
On her Amazon Author page, YouTube playlist, press kit and podcast pages.