Thoughts for a successful blog – an unbeatable asset in your online infrastructure.
The follow presents classic fundamentals as well as user friendly tips.
1. Create a Well designed and attractive blog
The overall design of your site is the first thing visitors see and it significantly influences bounce rate, pageviews and conversions. It pays to include a great layout that fulfills your business requirements yet a great layout need not be expensive in blog world. Your goal: to set yourself apart from our competitors and entice your blog visitors to stay on your site a little longer.
2. Include a Search Box – the most valuable element of your layout
It should go without saying that every site needs a prominent search box. Not only does it provide a better experience for your visitors and they are able to search your blog for relevant information. In addition you could search your blog for relevant keywords and review results.
3. RSS is useful and encourages repeat visits
RSS feeds not only encourage repeat visits, but the visitors are likely your best converters, brand evangelists, and self-motivated link builders.
4. Navigation
Aim for a site with easy access to information yet minimizing the number of clicks to your contact page or information.
5. Images
Include media where ever possible and remember to optimise your images.
6. Future your powerful content
By placing your best content at the top ensure your blog visitors see it without scrolling and increase the chance that search engines will crawl both your content and links. There is some evidence that Google places less emphasis on content further down the page and sometimes seems to ignore it altogether.
7. Link to Your Best Content yet do not overdo links
8. Sharing for Everyone
The statistics are staggering. Mark Zuckerberg recently announced that Facebook users share 4 billion pieces of digital content everyday on Facebook. This includes photos, videos, blog posts and news stories. Sharing now produces 10% of all Internet traffic. While way behind search, this number continues to grow.
For more information on creating a blog Contact Net Branding for your social media requirements
