SEO Services – is the investment worthwhile?
An critical aspect of SEO is making sure your website is easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated or refined in many ways they still can’t see and understand a web page the same way a person does. Search Engine Optimisation helps the search engines figure out what each page is about, and how it may be useful for users.
The major search engines all work on the same principles. Automated search bots crawl the entire world wide web, follow links and index content in massive worldwide databases. These search bots accomplish this with a type of dazzling artificial intelligence. That said, modern search technology is not all-powerful. There are technical limitations of various kinds that cause huge problems in both content or website inclusion and search rankings.
Here are a few of the problems a search engine bot may encounter.
- Search engines do not understand how to complete online forms (such as a logins or complete this answer to proceed), and therefore any content included behind such a obstacle may remain hidden to a search engine crawler.
- Websites using a Content Management System may create duplicate versions of the same page. This duplicated content is a definite problem for search engines looking for completely original online content.
- Website errors in a website’s crawling directives may lead to blocking search engines entirely.
- There could poor link structures resulting in search engines crawlers or bots failing to reach all of a website’s content. In other cases, poor link structures allow search engines to spider content, but leave it so minimally exposed that it’s deemed “unimportant” by the engine’s index.
But what are world wide companies currently doing to assist that these search engine bots ensure their online and website content are found and indexed? Remembering that theses search engines continue to improve and change their algorithms over time.
Below you will find a list of some reasons why your New Zealand business should consider budgeting for and investing in in your organic Search Engine Optimisation:
Search Engine Optimisation (SEO) implemented over time, yes over time is cost-effective. When you compare organic search ranking with the dollar value associated with other types of online marketing such as Pay Per Click (PPC) e.g Adword advertising, social media marketing, or potentially buying leads for an email marketing program, Search Engine Optimisation provides a fairly good Return On Investment (ROI).
While I acknowledge that Pay Per Click may drive more revenue in the short term and social media marketing may be more important for your brand and company image and reach, your organic Search Engine Optimisation will continue to be the foundation blocks of your online presence. Not to mention the fact that without organic Search Engine Optimisation in place, your potential clients and customers may not find you but worse than that, your potential customers could perhaps find your competitors online.
It is important to note that SEO is a never-ending journey. A website rankings for keywords can rise and fall on a daily basis. With this as a fact, if you are not continually moving forward with your online footprint and improving your online position, you are potentially loosing online ground to a competitor who is making positive moves in the online space.
Evaluating the cost of a lack of organic keywords ranking and resultant loss of potential traffic means that you
your business should definitely implement a SEO strategy in place if you are interested in succeeding in terms of online marketing and thereby your online presence.
If you have any questions regarding the Search Engine Optimisation services (SEO services) provided by Net Branding, please contact Cathy Mellett.
