Web Development Services

Search Engine Optimization & Marketing

SEO offers a visible and effective search presence leading to a considerable increase of sales, profitability, and cost efficiency for our clients.

Search Engine Optimization (Optimisation), Why is SEO important for your business website?

Why is Search Engine Optimization (Optimisation) important?
 No matter what business you’re in, without people being aware of and buying your products or services, your business is doomed. The only way to ensure you gain more customers and sales is to be visible. In today’s always-online world, your website is one of your most important, if not the most important, sales and brand awareness tools. It’s up to you to make sure you treat it as such.

In fact, it has been said that it's actually better to have no website at all than to have one that makes your business look bad. That’s because your website speaks volumes about your business. Of course, we’ve already established the fact that not having a website these days is simply not an option. However, having a great looking website with good content is only half the job done. You also have to ensure that your website can easily be found by the people searching for your particular product or service. This is where search engine optimization (optimisation)  or SEO delivers the bacon.

Another aspect of SEO is local SEO.  We will cover that in a future update. 

Search Engine Optimization

SEO includes a number of elements all aimed at optimising your website and its various pages for ‘discovery’ by the various search engines, such as Google, Bing, Yahoo! and others. The more the search engines like what they see on your website the higher they will rank it, which will result in more traffic (a lot more traffic) to your website.

However, optimising your website for the search engines requires an understanding of how they find and process information about websites. The best place to start is with an audit of your website to identify its strengths and weaknesses, from the point of view of a search engine. The outcome will most likely require you to make changes to things such as, but not limited to, the following:

Your content 

Search engines like high-quality fresh content, i.e. content that’s useful, interesting or entertaining to searchers. They know what searchers like, so if they like what they discover on your website then they will rank it accordingly.

Your inbound links

Search engines view links as referrals, so the more referrals they see to your website from other highly regarded websites, the higher they will rank yours. Of course, other sites won’t link to you if they don’t think your content is worth it. So we’re back to the all-important matter of high-quality content. No wonder they say “content is king”!

Your website code

This is the behind-the-scenes ‘stuff’ that helps search engines understand what your business is all about and how your website operates.

The architecture of your website

And the speed with which pages load. Search engines like to see that searchers will be able to navigate your site easily and quickly to be able to find what they’re looking for. They also want to see that your website is mobile-friendly.
Optimising your website for the search engines is not a set-and-forget exercise. The digital world is fast-paced. People are fickle and change their preferences at the drop of the proverbial hat. The search engines know this too! So they are in a constant state of update and change.

If you want to give your business the online presence it deserves and needs, you’ll have to keep up with the search engines by constantly tweaking your website’s SEO. Of course, you’ve also got a myriad of things to deal with in the day-to-day running of your business, so you’re going to need support to keep your website optimised for the search engines. This is where we can help.

Our search engine optimization core services include: Organic Search, On-Page SEO, Link Building, Keyword Research / Strategy and Activity Report.

Organic Search

Development and targeted promotion of remarkable original content that fulfills your needs by achieving, improving and maintaining the visibility of your business web presence.

On-Page SEO

Make your content easily accessible to search engines. Our team is ready to implement solutions to boost your rankings and improve your performance.

Link Building

An essential part of any successful SEO strategy, let’s build your internal link profile to add significance to your page keywords listed within search engines.


Keyword Research / Strategy

One of the most Important SEO elements is the target keywords. Let our team determine the best strategy for all your link building activities to increase your search engine ranking and organic traffic.

Activity Reports

Net Branding provides a detailed report of your website SEO performance evaluation, as well as data about your traffic, top referring keywords and a full explanation of your search engine activity.  We are Auckland based with a local team available to answer your questions.

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