Search Engine Optimisation & Marketing
SEO offers a visible and effective search presence leading to a considerable increase of sales, profitability, and cost efficiency for our clients.
Search Engine Optimisation (SEO). Are you looking for a local Search Engine Optimisation Company?
Search Engine Optimisation (SEO). No matter what business you’re in, without people being aware of and buying your products or services, your business is doomed. The only way to ensure you gain more customers and sales is to be visible.
That’s when you require the services of a SEO company or SEO expert who has helped businesses just like yours.
Why is Search Engine Optimisation (SEO) and Local SEO so important for your business website?
In today’s always-online world, your website is one of your most important, if not the most important, sales and brand awareness tools. It’s up to you to make sure you treat it as such. That’s when Search Engine Optimisation (Search Engine Optimization) and local SEO becomes important.
In fact, it has been said that it’s actually better to have no website at all than to have one that makes your business look bad. That’s because your website speaks volumes about your business. Of course, we’ve already established the fact that not having a website these days is simply not an option. However, a website without visibility online presents another problem.
What is SEO and how does it works?
Search Engine Optimisation (SEO) is the process of optimising your website to get organic (this means unpaid/natural search traffic from the SERP. SERP is an acronym for Search Engine Results Page.
A search engine will crawl or scan through your business websites. Google will also search through the websites and other digital profiles of your competitor. The search engine will then use its current search algorithm to determine which results, and therefore which business it should serve to a searcher when they search for a business or product like yours online. The ultimate goal for you and your business is to be there and be found when a searcher is searching for you or your service, or products.
SEO companies will work with you to ensure your business website appears when your clients or potential clients are searching for your product or service. Net Branding Limited is a Search Engine Optimisation Expert. We can support you with Video SEO, Local SEO, and Organic SEO.
The SEO experts in our team will provide you with an honest opinion as to whether we believe your website has the potential to rank. There are some website infrastructure tools that we will not support. Why? Because we know that they do not have the ability to rank organically for targeted search terms or keywords at all, particularly in highly competitive areas.
Search Engine Optimisation (SEO) always starts with your keywords
Since the start of Net Branding, Keyword research has always formed the foundation of any new website development project and the starting point for any SEO Strategy.
A keyword is a phrase that references what a Google searcher types when they are searching for you, your product or service. It may be a singular keyword or a keyword phrase.
As an SEO company, we deploy a number of tried and tested SEO tactics to develop both your on-page and off-page search engine optimisation (SEO). Our goal is to achieve higher ranking webpages in the search engines for your targeted keywords. This key element of SEO ensures your website ranks higher in search results, and because it has better online visibility, the number of organic search visitors to your website improves.
Link building should be an integral part of your SEO efforts – It can help your site rank better and perform better within Google or other search engines. A link-building service is a great way to make sure you’re doing all you can to optimise search engine visibility. They provide you with a reliable source of new backlinks to your site. Our backlink-building service is developed to create high-quality, relevant backlinks that all of your potential customers can trust. This makes our platform more successful and increases trust & authority, which also helps improve search engine ranking.
Your 6-step SEO plan
“Follow this plan. It keeps work simple and visible.”
Technical Audit
Research and Plan
On-Page Fixes
On-Page Fixes
Local and Links
Measure and Improve
Fix the foundations. Plan. Optimise pages. Publish. Build local signals. Measure and refine.
Are you looking for a local Search Engine Optimisation Company?
Net Branding – A Search Engine Optimisation Company
Our SEO specialists work with you to understand your business. In our years of digital marketing experience, every business is unique. We will cover all elements of your digital presence. Your current online ads or advertising (possibly Google Ads), your website, your social media management, and social media profiles. We will then have a frank discussion about your past experiences, what has worked, and what you want to achieve online. We will conduct a detailed keyword research activity to understand what terminology or key phrases will drive your targeted clients to your website.
This report will then become the input to continuous on-page and off-page optimisation. As an SEO company, our goal is to improve your business ranking and visibility on Google, Bing, or any other search engine.
What Is an SEO Agency?
An SEO company in a digital agency that offers search engine optimisation services. This SEO service helps businesses by improving their online visibility.
In other words, SEO is a process of making changes to elements of your website structure, website design, website content, local citations and linking to ensure your website becomes more attractive on all search engines.
What does an SEO person or SEO agency do?
A search engine optimisation (SEO) specialist improves your Serp rankings and visibility on major search engines, such as Google, Yahoo! and Bing. The technical specialist ensures on-page optimisation to produce support for your website being found in the relevant search results. This is dramatically supported by a positive user experience, growing site traffic, lead volume, and brand awareness.
We are a local SEO company and a Digital Marketing Agency.
We’ve helped Kiwi businesses, like yours, achieve the Google rankings and internet traffic you’re aiming for.
- Achieve Google Rankings
- Improve your Online Visibility
- Reduce your Advertising Costs
We know that the higher a site ranks in an organic Google search, the more online traffic and leads you are likely to generate. With some of the keyword searches generating thousands of online impressions each month, a targeted keyword ranked in a top Google position can have huge benefits to a business’s lead generation capability.
As an SEO agency, our SEO experts will conduct a full site seo audit. This Search Engine Optimisation (SEO) pre-planning includes thorough keyword research. An initial focus on potential keywords is undertaken before drilling down into a detailed focus on your recommended keywords. Competitor analysis and online search statistics are considered during this process. These items are only the beginning of the SEO research that is done during this stage.
All off-page optimisation ensures that your website is ranked well and trusted by Google.
The Net Branding SEO service experts perform ongoing monitoring and testing using third-party tools, Google Analytics and Google Webmaster tools. These tried and tested SEO strategies have been known to withstand all the past Google Algorithm changes. We call that “white hat SEO” – tried and tested, good SEO processes and procedures designed for long-term benefits and not short-term Google ranking results.
Are you tired of seeing your competition at the top of the Google Search results (top rankings)?
Your website is nowhere to be seen. Our SEO services will help solve this problem for you.
Net Branding is a local SEO company with experience and a track record of achieving top rankings for competitive keywords in a range of competitive industries.
The results of better Google Rankings for your business are:
- Targeted clients, searching for your product or service. They are qualified.
- A great online presence that supports your brand recognition.
- You work hard in your business, you deserve a website that supports you whilst you are sleeping.
How does SEO work?
However, having a great-looking website with good content is only half the job done. You also have to ensure that your website can easily be found by the people searching for your particular product or service. This is where search engine optimization (optimisation) or SEO delivers the bacon. You will hear terms such as On-Page Optimisation, Off-Page Optimisation, Keyword Research and Analysis or local SEO.
SEO includes a number of elements all aimed at optimising your website and its various pages for ‘discovery’ by the various search engines, such as Google, Bing, Yahoo! and others. The more the search engines like what they see on your website, the higher they will rank it, which will result in more traffic (a lot more traffic) to your website.
However, optimising your website for the search engines requires an understanding of how they find and process information about websites. The best place to start is with an audit of your website to identify its strengths and weaknesses from the point of view of a search engine. The outcome will most likely require you to make changes to things such as, but not limited to, the following:
Optimising your website for the search engines is not a set-and-forget exercise. The digital world is fast-paced. People are fickle and change their preferences at the drop of the proverbial hat. The search engines know this too! So they are in a constant state of update and change.
If you want to give your business the online presence it deserves and needs, you’ll have to keep up with the search engines by constantly tweaking your website’s SEO. Of course, you’ve also got a myriad of things to deal with in the day-to-day running of your business, so you’re going to need support to keep your website optimised for the search engines. This is where our digital marketing and SEO Agency can help you with technical on page and off page SEO services.
SEO Company | Net Branding’s search engine optimisation (SEO) core services include: Organic Search, On-Page SEO, Link Building, Keyword Research / Strategy and SEO Activity Report.
Our SEO Services
Our Search Engine Optimisation (SEO) Process includes but is not limited to:
A summary of some of our Testimonials and Customer Reviews.
Overwhelming positive feedback on the expertise, professionalism, and dedication of the Net Branding team, particularly Cathy Mellett.
- 1Consistent praise for the team’s ability to deliver exceptional results, including increased website traffic, conversions, and sales.
- 2Appreciation for the team’s transparent, communicative, and client-focused approach, making the entire process smooth and seamless.
- 3Recognition of Net Branding’s deep understanding of digital marketing strategies, including SEO, social media, and content creation.
- 4Numerous testimonials highlighting the team’s responsiveness, problem-solving skills, and ability to exceed client expectations.
- 5Consistent recommendation of Net Branding’s services to others seeking to grow their online presence and achieve business success.
FAQs About Search Engine Optimisation
Q1: What is the difference between on-page SEO and off-page SEO
A1: On-page SEO refers to optimisations you carry out on your own website, such as title tags, meta descriptions, heading structure, internal linking, keyword usage, content quality, image alt text, site speed and schema markup. Off-page SEO refers to factors outside your own site, primarily building quality backlinks from other websites linking to yours, social signals, brand mentions and other external indicators of authority and trust. A strong SEO strategy needs both in balance.
Q2: How long does SEO take to show results
A2: It depends on the competition, existing site health, domain authority and how proactive your efforts are. In less competitive sectors, you might see some movement in 3 to 6 months. In more competitive markets, it can take 6 to 12 months or longer to reach top rankings. SEO is a long-term strategy, and ongoing refinement is essential.
Q3: How do I choose the right keywords for my business
A3: Keyword selection starts with understanding your customers and the phrases they actually search for. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to assess search volume, competition and relevance. Begin with core keywords, then expand into long tail variations. Also consider the intent, whether users are looking for information comparison or are ready to buy. Aim for a mix of high volume and lower competition terms to gain quicker visibility.
Q4: What makes a backlink good in SEO
A4: A good backlink comes from a relevant, authoritative and trustworthy website. The linking page should be topically related or contextually relevant to your content. The link should appear natural, not obviously paid or manipulated, and ideally be placed within the content rather than in a footer or sidebar. A diverse link profile with varied anchor text and high-quality sources is key to strong SEO performance.
Q5: How does technical SEO impact search rankings
A5: Technical SEO involves your site’s infrastructure, including architecture, crawling, indexing, page speed, mobile responsiveness, structured data canonical tags, XML sitemaps, redirects, schema markup and eliminating duplicate content. If technical issues prevent Google from properly accessing or understanding your pages, your content and backlinks won’t be as effective. Solid technical SEO is essential as a foundation.
Q6: What is Local SEO and why is it important for small businesses
A6: Local SEO focuses on improving visibility in geographically specific searches, such as plumber in London. It includes optimising your Google Business Profile local directory listings, consistent contact information, local keywords, customer reviews localised content and earning backlinks from nearby sources. For small location-based businesses, Local SEO can drive high-intent local traffic and boost footfall or calls.
Q7: Should I do SEO and PPC simultaneously
A7: Yes, using SEO and PPC together often delivers stronger results. PPC can bring immediate traffic while SEO builds long-term organic visibility. They complement each other; for example, PPC data can inform your SEO keyword strategy, and SEO can improve your landing pages for better PPC performance. When integrated effectively, both channels can drive better return on investment.
Q8: How do I measure SEO success or ROI
A8: Important metrics include increases in organic traffic, keyword ranking improvements, conversions from organic visits, new leads or sales from search engines, bounce rates, pages per session and revenue per visitor. More advanced tracking might include attribution models, assisted conversions, and customer lifetime value. Regular monthly or quarterly reports help you track progress and refine your approach.
Q9: What are common SEO mistakes to avoid
A9: Some frequent SEO mistakes include
- Keyword stuffing or over-optimising
- Duplicate content without proper canonical tags
- Failing to optimise for mobile devices
- Slow page load speeds or oversized images
- Weak internal linking structures
- Gaining low-quality or spammy backlinks
- Missing meta tags, alt text or structured data
- Letting content go outdated or thin
- Treating SEO as a one-off project rather than an ongoing process
Q10: How much does hiring an SEO agency cost
A10: Costs vary depending on the level of service competition in your industry, site size, and the services included, such as technical SEO, content strategy, link building or local SEO. In New Zealand, typical monthly retainers might range from NZD 1000 to 3000 for small to mid-sized businesses, with larger or more competitive sectors requiring more. Always request case studies, clear deliverables and discuss return on investment expectations before engaging an agency.
Q11: Can I do SEO on my own
A11: Yes, you can definitely start SEO yourself, especially if you’re a small business or just launching online. There are many free and affordable tools to support keyword research, content writing, technical audits and tracking performance. However, SEO can become complex and time-consuming as your website grows. If you’re serious about scaling results or competing in a tough market, working with a professional SEO agency can be a smart investment.
Tell us about your business or community project
Let our Auckland Social Media, SEO and Digital Marketing team help you get your business online and grow it with passion.
Our team of professional Digital Marketing, Social Media and SEO experts is the perfect partner for a successful business partnership.
As a local SEO company and experienced digital marketing service providers, we understand how important it is to be visible online.
When it comes to SEO companies, we deliver real results.
Be where your customers are looking. Choose Net Branding as your integrated digital marketing agency.
Be Seen, Be Heard, Be Found Online™.
Be Seen, Be Heard, Be Found Online™.
Our web development experts are able to assist with the designed and development of your business web site. We take into account your Search Engine Optimisation (SEO) needs and consider how your site needs to integrate with your current or planned future assets. As an end to end solution agency, we look forward to assisting you with the best SEO.
As a full-service Auckland Digital Marketing Company, we offer an integrated digital marketing solution to our clients. These digital work starts with your digital strategy, embrace SEO, web site development and search engine marketing. Our digital assistance includes your advertising via Google ads, display advertising, and remarketing. Your custom social marketing targets your current clients and connects you to your future clients or consumers – no matter where they are. Email marketing services are available and we have a few tricks up our sleeves to save time. We totally understand that regular digital content can sometimes be difficult to create when you are focused on the operations of your business. The digital experts at Net Branding create and share unique engaging content. This is secured into a trusted and reliable Content Management System (CMS). Our site development experts are able to assist with the designed and development of your business web site. We do the above with years of combined IT, SEO, technical site development and digital marketing experience. We’ve certainly seen a thing or two. But, we also believe in giving back and have strong ties to the local community and chosen charities including Raw, I’m Enough, and Whangamata Surf Lifesaving Club.
We support these charities with our monthly digital offering. We believe that giving back to help, builds stronger communities and this is important for our future generations.
As digital marketing experts, we understand how important it is to be visible. Net Branding prides itself on the professional assistance it delivers and results it achieves for its clients. Based on our extensive experience and industry best practice, various tools, techniques, and assessments are used to ensure we maximise the opportunities for our clients on a monthly basis. Be where your customers are looking.
Embrace Authenticity in the Digital Realm
In a world of AI advancements, deep fakes, and everything in between, we proudly stand as a real, Kiwi-based business. We offer genuine digital marketing and SEO services that reflect our passion and expertise, honed over many years. Our commitment to authenticity sets us apart, providing you with trustworthy solutions that truly make a difference. Reach out to experience the real deal in the digital landscape, guided by a team that loves what we do. Let’s Chat – We still do that.
