Website SEO Audit Auckland NZ | Free SEO Analysis Service

SEO can be broken down into sub-sections to simplify discussion – on page and off page -and working on each of these sections is just as important as working on your social media strategy, ad campaigns, and print exposure.

On-page SEO refers to the practices that you can control on your own pages. The process includes – to name just a few – adding keywords to text and headings, meta descriptions, and organizing the page into a logical structure.

Off page SEO refers to things that are not controllable on your own page and includes things like building a healthy link profile -aka how many backlinks your website has, and ensuring that your page has no duplicate content existing elsewhere which can have major implications for your website.

SEO is not a quick fix; it is a long term strategy which requires significant dedication to pull off and patience to see the results from. Don’t be discouraged though! Unlike social media virality and ad campaigns which provide short term boosts to traffic, SEO can keep your site relevant and being shown to the right people on an ongoing basis. It is important, therefore, to employ SEO tactics that rely on ethical and proven approaches rather than out of date and eventually ineffective methods like keyword stuffing.

At first glance, it can seem counter-intuitive to focus on online traffic when your business is locally focussed, however, passive advertising like television and bus stop banners require the potential customer to see the ad at some point and then remember it when they need your business.
Online traffic on the other hand, is sought out by people actively seeking your service or website, and so making sure that your website is at the top of that list is the best way to get in front of those people seeking your business.

Generally, improving a website’s SEO is a process which includes optimizing not only the new content that you create for your website, but also the old content that is already published on your website. By learning about best practices and optimizing both on and off page SEO, you can capitalise on the millions of searches happening every day.

There is a lot of confusion out there about what makes for good or bad SEO and this can make it hard for website and business owners to get the right information – this is where hiring a digital marketing agency or SEO company can help you make progress with an SEO audit and SEO campaign plan.

An SEO audit is, essentially, a search engine optimization informed analysis of your website. Depending on if you are looking for comprehensive or purely technical SEO audit, you will receive different information.

After analysing your website, the specialist will compile a report that identifies the strengths and weaknesses of the website’s SEO.
With these strengths and weaknesses in mind, you and your SEO specialist can focus on improving the SEO weaknesses and capitalizing on the strengths.

Having an SEO strategy is important not only because it will, done correctly, increase the sheer amount of people who will see your website with an increase in organic traffic but also, and more importantly, it will be shown to people who are actually looking for what your website has.

By optimizing your website correctly, the search engines will be showing your site to people who need it, which means the people coming to your website are primed for your content and therefore more likely to convert.

Often digital marketing companies will offer SEO services, and while many of these offers are perfectly fine quality it is always a good idea to make sure that whatever type of SEO service that you are signing on for is using good and proven techniques to optimize your page.

The basics of good SEO apply broadly across company types, however, what works for a food blog will not work in the same way for a law firm. Finding the right SEO company to provide you with a website SEO audit can make a huge impact on your search traffic and therefore how many people see your website.

An SEO audit company provides a report, known as an SEO audit, by going through your site and finding out where your pages rank already and what can be done to improve those standings. The actual contents of that audit will change depending on the type of audit -a comprehensive SEO overview, technical issues, or just general advice.

The main benefit you gain from engaging an SEO audit company is the advantage of having an up to date and well informed specialist go through your site and point out exactly where the site can be improved without having to stay up to date or well informed yourself.

In a regularly changing arena like SEO and digital marketing simply staying up to date takes dedication and focus – when you engage an SEO specialist you are getting all the benefits of that dedication without having to spend the hours on learning it yourself.

Finding the right SEO company to help you take your website from an expense to an asset requires two main things to consider.

First and foremost, look at what is offered in their reports. Make sure that the things they focus on are areas that you would find useful.

Make sure that you are hiring someone who really knows their stuff – having a broad range of experience in SEO is a major advantage because they are then able to tailor their work to your niche or industry.

If you get in touch with us today, we can talk through your options for an SEO audit.

Please find below a sample of the actions that we may take as part of an SEO service. This digital marketing service may differ from client to client and depend on the current digital status of the relevant website and online presence.

Example Strategy

Month One: On-page SEO / Page Load Speedup

On-page optimisation checks and review
– URL structure/all site domains and subdomains
– Tag Manager, Search console and Analytics Setup
– Internal linking strategy
– Potential crawl issues
– Review of your website’s content
– Potential duplicate content issues
– Keyword cramming issues
– Google Analytics review
– Page load speed test and speedup

Month Two: Social Media Stacking & Backlinks Analysis

Create and Audit media accounts for your brand
– Ensure all accounts are SEO friendly
– Backlink profile review
– A review of up to five of your main competitors’ websites
– Niche Specific High Domain Authority Blogs if applicable
– Ensure all accounts are interlinked

Month Three:

Niche Specific High Domain Authority Blogs if applicable
Citation Creation
– Analysis of top 3 competitors backlink profiles.
– Creation of top 3 competitors best links.
– Existing link audit

Month Three and Beyond. Continuing of SEO Service as Needed for site support and website ranking.