Email Media Marketing – An untapped marketing opportunity.
Email Media Marketing
The Email Media Marketing Reality
Consumers and businesses are inundated with email marketing messages. The majority of prospects or customers are already suffering from “marketing fatigue”, so how do you win the attention of your targeted audience?
For most marketers, email conjures up thoughts of campaign blasts, list building, segmentation, targeting and of course earning that coveted opt-in. But let’s suspend the outbound email conversation for a moment and turn our attention inward. It turns out that you don’t actually need an opt-in clause to reach 100% of your customers; it’s happening on a daily basis, and it’s often initiated by personal relationships between employees, customers, customer service reps and a variety of other functions that interact with the outside world. And the vast majority of those interactions are happening via email. Your existing employee email platform (Microsoft Exchange, Outlook, Google Apps, Lotus, etc.) is responsible for thousands of email communications with customers every week. Many of these customers haven’t opted-in to marketing messages, yet they will be engaged in highly relevant and intimate communications with employees in sales, service, and other functions.
Why is Email Media Marketing so compelling?
Reaching customers who haven’t opted in. In many cases customer communications and emails are either initiated by the customer and desired (for example, a request form more information or assistance) or based on existing relationships. As a result, email communications are welcomed and are more likely to become a digital dialog. Most importantly, the relationship- or customer-initiated contact means the customer doesn’t actually have to go through a formal opt-in process.
These email / electronic communications provide a perfect vehicle (in an email header or footer graphic) to
- up-sell the customer,
- capture feedback,
- or generally enhance the service experience to increase customer satisfaction.
What is more, many customer communications are initiated from email addresses that don’t even exist in the organizations CRM database. Customers are constantly changing email addresses or switching between personal and work email. Gleanster estimates that an average of 50% – 60% of inbound email requests from customers are unknown to the organization. By engaging email media, brand communications can be systematically inserted into employee email for hyper-targeted branding, promotion, and customer service experiences.
How to get more out of your company email?
When asked whether they send outbound email marketing messages to current customers for the purpose of up-selling and cross-selling products and services, 65% of survey respondents answered in the affirmative.
When asked whether the brand was consistently represented in outbound email communications, however, only one in ten organizations felt confident that this was the case. Ensuring consistency and compliance with respect to branding and messaging can be a monumental challenge for midsize and large enterprise organizations given both the number of employees and the number of interactions taking place with customers. It can easily approach the millions for a large organization.
To discover how you can use email as a Digital Media Channel.
Our Email Marketing Media tool transforms normal business email into an active digital media channel that sits alongside your other digital channels. Business and company email provides significant coverage, with the average business employee/user sending over 10,000 outbound emails yearly. By putting relevant, actionable content on email you will drive more traffic to your web and social media sites. Increased qualified traffic and increase conversions.
This is a service that transforms your traditional static business email into a marketing tool that allows your to increase your brand exposure. Email outlines can be dynamically changed company-wide in minutes. Your email, via the control panel is actionable, clickable and measurable. So if you send more email than you care to think about in a day and yes, the average person send around 9000 plus emails per year work.
Be Seen, Be Heard, Be Found Online™.
Our web development experts are able to assist with the designed and development of your business web site. We take into account your Search Engine Optimisation (SEO) needs and consider how your site needs to integrate with your current or planned future assets. As an end to end solution agency, we look forward to assisting you with the best SEO.
As a full-service Auckland Digital Marketing Company, we offer an integrated digital marketing solution to our clients. These digital work starts with your digital strategy, embrace SEO, web site development and search engine marketing. Our digital assistance includes your advertising via Google ads, display advertising, and remarketing. Your custom social marketing targets your current clients and connects you to your future clients or consumers – no matter where they are. Email marketing services are available and we have a few tricks up our sleeves to save time. We totally understand that regular digital content can sometimes be difficult to create when you are focused on the operations of your business. The digital experts at Net Branding create and share unique engaging content. This is secured into a trusted and reliable Content Management System (CMS). Our site development experts are able to assist with the designed and development of your business web site. We do the above with years of combined IT, SEO, technical site development and digital marketing experience. We’ve certainly seen a thing or two. But, we also believe in giving back and have strong ties to the local community and chosen charities including Raw, I’m Enough, and Kia Puawai.
We support these charities with our monthly digital offering. We believe that giving back to help, builds stronger communities and this is important for our future generations.
As digital marketing experts, we understand how important it is to be visible. Net Branding prides itself on the professional assistance it delivers and results it achieves for its clients. Based on our extensive experience and industry best practice, various tools, techniques, and assessments are used to ensure we maximise the opportunities for our clients on a monthly basis. Be where your customers are looking.
Embrace Authenticity in the Digital Realm
In a world of AI advancements, deep fakes, and everything in between, we proudly stand as a real, Kiwi-based business. We offer genuine digital marketing and SEO services that reflect our passion and expertise, honed over many years. Our commitment to authenticity sets us apart, providing you with trustworthy solutions that truly make a difference. Reach out to experience the real deal in the digital landscape, guided by a team that loves what we do. Let’s Chat – We still do that.
