In today’s digital world, the look and feel of a website, the ease with which people can navigate around it (including from their mobile device) and find what they are looking for, and the quality of the content on the site is extremely important. In the case of a business website, this can even mean the difference between the success or failure of the business itself. However, if you’ve had your business website for a while, chances are it’s more out of date than you might think. No website should keep any content that is not bringing in traffic. Content that is out of date or has the wrong keywords associated with it will lead to a decline in traffic to your website. Undertaking a website redesign can help make your site fresh and new again, and, in the long run, save you time, money and effort by identifying and fixing existing problems throughout the site. However, redesigning a website is more than merely updating information and changing the colour scheme. A website redesign should also include an analysis of the content and your target audience so that the website can be redesigned specifically to meet their needs and make it as accessible to them as possible.