11 Must Know Digital Marketing Terms Explained by Cathy Mellett

Digital terms explained2019-04-29T06:29:11+00:00
11 Must Know Digital Marketing Terms Explained by Cathy Mellett

Common digital terms explained – As a business owner, let’s answer your questions about what these digital marketing words really mean.

SEO

Search Engine Optimisation (SEO) refers to the various methods used to increase traffic to your website by lifting its page ranking in the various search engines. The higher the ranking the easier it is for people to find your website using search engines like Google, Bing, Yahoo! and others. Various methods are used to achieve this, including things like ensuring your website architecture makes it easy for visitors to find content, making sure the site is mobile-friendly, ensuring that pages load quickly, improving the quality of your site’s content and ensuring it’s rich in the relevant keywords that people use for search.

Digital marketing terms explained - what is SEO and local SEO

LINK BUILDING

Link building is the process of acquiring links (sometimes also called hyperlinks) from other websites to your own, especially from other high-quality and trusted websites. Link building is an important part of your SEO methodology because securing quality inbound links that drive targeted traffic to your website is a great way for achieving higher rankings in the various search engines. There are many ways to build such links – for example, if you create really great content (viral-worthy content) then other websites will want to link to your content, or you could guest post on other’s blogs, or you could publish newsworthy articles that others find interesting and want to link to.

Digital marketing term - What is Link Building

SOCIAL MEDIA

The term ‘social media’ refers to the collection of online communication channels that enable users to create and share content or to participate in social networking. There are many social media channels, with some of the more prominent being the likes of Facebook, Twitter, Pinterest, Instagram, Google+ and LinkedIn. Posting useful updates about your business or field of speciality, talking about special promotions or starting conversations on these networks are now crucial ways for engaging with your audience and building loyalty to your brand.

Digital Marketing Terms Explained - what is Social Media

WEBSITE REDESIGN

In today’s digital world, the look and feel of a website, the ease with which people can navigate around it (including from their mobile device) and find what they are looking for, and the quality of the content on the site is extremely important. In the case of a business website, this can even mean the difference between the success or failure of the business itself. However, if you’ve had your business website for a while, chances are it’s more out of date than you might think. No website should keep any content that is not bringing in traffic. Content that is out of date or has the wrong keywords associated with it will lead to a decline in traffic to your website. Undertaking a website redesign can help make your site fresh and new again, and, in the long run, save you time, money and effort by identifying and fixing existing problems throughout the site. However, redesigning a website is more than merely updating information and changing the colour scheme. A website redesign should also include an analysis of the content and your target audience so that the website can be redesigned specifically to meet their needs and make it as accessible to them as possible.

Digital marketing terms explained - What is website redesign and website development

PPC

Pay-per-click or PPC (sometimes also known as cost-per-click or CPC) is a mode of internet marketing in which advertisers pay a relatively small fee each time one of their ads is clicked. Advertising on major search engines, such as Google, is one of the most popular forms of PPC. In this case, a PPC ad will be those small text ads that you see pop up around your search results on Google which we often refer to as Google Ads. Then, every time your ad is clicked, directing a visitor to your website, you pay Google a small fee. Essentially, it’s a way of buying visits to your website, rather than attempting to ‘earn’ them organically. It’s often also a very easy way to generate a positive (and measurable) return on your advertising investment.

Digital marketing terms explained. What is PPC, Google Ads and Online Advertising

COPYWRITING OR CONTENT MARKETING

The ultimate aim of any copywriting is to get a reader to take a specific action – for example, subscribing to your email list, calling you for more information or even making a purchase. Content marketing, on the other hand, is about creating content with a marketing purpose in mind – and the better your content, the more people will want to engage with it and the higher the various search engines will rank it. The key to content marketing is having high-quality content, which is content that is useful, valuable and/or entertaining to your audience. However, having quality content without good copywriting is a waste of good content – and having good copywriting that isn’t backed up with quality content is a waste of good copy. Striking the right balance between the two will, however, make all the difference when it comes to building large, loyal followings for your brand.

Digital marketing terms explained - what is engaging content writing and content marketing

MEDIA BUYING

Establishing an online presence and identity is one of the most important things that any business can do today. While there are many different forms of marketing available to enable this, one of the most popular is through media buying. With media buying, you buy advertising space on other prominent, quality websites for a set time or budget. In this way, you are, in effect, piggy-backing off those websites’ established audiences to help drive more traffic to your own website. Depending on the site on which you do your media buy, and the timing and targeting of your ad, this could be a fantastic way to boost the scale of your advertising campaign to secure a huge amount of traffic.

Digital terms explained - what is media buying

EMAIL MARKETING

Ever since the birth of the Internet, email marketing has been an essential tool for business. Email marketing is a form of direct marketing that uses highly targeted email to communicate commercial messages that contain a compelling call to action to a specific audience. No matter what you’re selling, email marketing is a great way to build on your relationship with your customers and increase sales, all at a relatively low cost when compared with the cost of other forms of advertising.

Digital terms explained - what is email marketing

GOOGLE ANALYTICS

Do you have a website for your business, or perhaps you write a business blog? Do you want to know how many people are visiting your website and what content they like the most? If you answered yes to any of these questions, then you need Google Analytics – Google’s free, most widely used web analytics service. Google Analytics tells you about your website in terms of things such as the traffic, clicks, engagement, conversions, SEO, ad revenue and much more. All this information helps you build a very effective picture of what’s working and what’s not, which enables you to tweak your content and your online marketing campaigns so they become more effective.

Digital terms explained - what is Google Analytics

LOCAL SEO

More and more searchers, especially those who search using their mobile devices, are looking for local businesses, i.e. businesses that are close to them. With local SEO you can help your business stand out in the search engine result pages (SERPs), enabling you to promote your products or services to local customers when they’re looking for your type of business. Local SEO uses key phrases on your website that are relevant to your services and your location, such as name, address, phone number and customer reviews, to help you rise to the top of SERPs.

Digital terms explained - what is local seo

WEBSITE CONVERSION ANALYSIS

Increasing the traffic to your website is all well and good, but the ultimate goal of all your effort is to ensure that your visitors take some or other specific action once they land on your page(s). In other words, it’s about ensuring that all-important customer ‘conversion’, because that’s the driving force behind increasing sales and revenue. This is where conversion rate optimisation (CRO) can help. CRO is the process of ensuring your website is built in such a way that it encourages and facilitates the act of conversion. Doing a website conversion analysis will evaluate things like web page usability, conversion rate, content and aesthetics in order to identify possible issues that may be driving away customers, and determine potential areas for improvement.

 Digital terms explained - what is website conversion analysis

Be Seen, Be Heard, Be Found Online™.

Our web development experts are able to assist with the designed and development of your business website. We take into account your Search Engine Optimisation (SEO) needs and consider how your website needs to integrate with your current or planned future digital assets. As an end to end solution digital agency, we look forward to assisting you with the best SEO Services.

GET IN TOUCH

As a full-service Auckland Digital Marketing Agency, we offer an integrated digital marketing solution to our clients. These digital services start with your digital strategy, embrace SEO (Search Engine Optimisation), social media marketing, website development and search engine marketing. Our digital service includes your online advertising via Google adwords, display advertising, and remarketing. Your custom social media marketing targets your current clients and connects you to your future clients or consumers – no matter where they are. Email marketing services are available and we have a few tricks up our sleeves to save time. We totally understand that regular online content can sometimes be difficult to create when you are focused on the day to day operations of your business. The digital experts at Net Branding create and share unique engaging content. This is secured into a trusted and reliable Content Management System (CMS). Our website development experts are able to assist with the designed and development of your business website. We do the above with years of combined IT, SEO, technical website development and digital marketing experience. We’ve certainly seen a thing or two. But, we also believe in giving back and have strong social ties to the local community and chosen charities.

We support these charities with our monthly digital offering. We believe that giving back to help, builds stronger communities and this is important for our future generations.

As digital marketing experts, we understand how important it is to be visible online. Net Branding prides itself on the professional services it delivers and online results it achieves for its clients. Based on our extensive experience and industry best practice, various tools, techniques, and assessments are used to ensure we maximise the online opportunities for our clients on a monthly basis. Be where your customers are looking. Be Seen, Be Heard, Be Found Online™.

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Email: sales@netbranding.co.nz
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Grant Dickson
Grant Dickson
02:59 29 May 20
The team at Net Branding are super professional when it comes to website design and digital strategies for your online... presence. Cathy and her team are extremely professional and their products and digital services are of a exceptionally high standard. Highly recommend, five stars all the way.read more
Aaron Telfar
Aaron Telfar
23:47 24 May 20
Cathy from Net Branding is a wizz at her job and knows her stuff. In a world that is ever changing in the digital space... Cathy is a pro at expert advice and making sure you are seen in the digital realm. I highly recommend using her services.read more
Teagan Fea
Teagan Fea
23:15 13 May 20
I had a great experience with Cathy and her team. We worked on an SEO project for my website. My website is now ranking... higher than before. Thank you Cathy! I highly recommend working with Net Branding for your digital solution!read more
John Milner
John Milner
00:18 07 May 20
No bull, straight to the point, genuine value for money.For those of us that don't know what we don't know, this... Netbranding will put you in the driver's seat with full control.Thanking you from a very happy customer!read more
Thomas Kingston
Thomas Kingston
22:45 19 Apr 20
Inbound Marketing. We built an amazing digital infrastructure in a very short amount of time. Kudos to the team at... Net Branding for their understanding of what we wanted to achieve online.read more
Gail Godtschalk
Gail Godtschalk
05:46 17 Apr 20
I am amazed at how Cathy was able to achieve all that I needed in just 20 minutes. Her knowledge base is phenomenal. I... have no hesitation in referring her to my friends.read more
Sonja C Weilbach
Sonja C Weilbach
05:58 09 Mar 20
Cathy and her team impressed me with their consistent professionalism and efficiency. They were invaluable in creating... a social media presence and website for the I'm Enough Trust and is maintaining it with great success. Our website received excellent reviews and we have very good and growing online traction. We will continue our journey with Net Branding into the future as Cathy has the vision to keep our online presence alive. Sonja C Weilbach CEO I'm Enough Trustread more
Nick Farac
Nick Farac
01:14 17 Feb 20
Very Prompt, Proactive and Professional service.
Robin Harly
Robin Harly
06:45 16 Feb 20
A fantastic experience and professional service. We have been so frustrated with an existing digital service provider.... After 6 months of these agency not doing what we needed, we switched to the digital marketing team at Net Branding. Best thing we did. Our website is working again. This is a big thing for us. We are back on track with our SEO and website presence. Thank you and great work. I’d recommend Net Branding as a preferred digital marketing company.read more
Cherry Jacobs
Cherry Jacobs
21:57 17 Nov 19
Cathy and her team are very professional and go the extra mile. They came with a good recommendation which we pass on.... Cherry and Barry All Branded Group NZ Ltd.read more
Kat L
Kat L
00:15 24 Sep 19
Cathy runs such a warm friendly business. They exceed my digital marketing needs and expectations time after time, and... for a better price than you'll find anywhere else for the quality of service! She works closely with my company's SEO needs to make sure we have the best online presence possible. Wish I could give more than 5 stars!read more
Barry Auchettl
Barry Auchettl
06:47 23 Sep 19
Cathy is able to articulate what I am wanting even better than I can articulate it myself
Riikka Anderson
Riikka Anderson
01:05 06 Aug 19
Cathy took me on a journey that I wasn't prepared for but that turned out to be hugely beneficial. I look forward to... working with her again.read more
Danny Cottrell
Danny Cottrell
00:22 05 Jun 19
Very patient and helpful in supporting my digital marketing requirements. Thank you for everything.
Sarah Treble
Sarah Treble
02:22 29 May 19
Net Branding is punctual in responding to queries and asks sensible questions/raises valid points for consideration... regarding the assignment. Always a pleasure to work with you Cathy.read more
Janet Thompson
Janet Thompson
22:08 28 May 19
I cannot speak highly enough of the service provided by Cathy and the Net Branding team. I have worked with them on a... couple of different projects. the proposals presented were clear, unambiguous and said exactly what they would do and what it would cost. There were no hidden extras and no surprises. Further, the work that has been done has been nothing less than excellent. Cathy keeps us well informed and is a cool and calm head - she knows this space like no other I have come across. Highly recommended.read more
Grace Alty
Grace Alty
03:12 14 May 19
A five star review for a five star team. Thank you to Netbranding for all their help, assistance and advice over the... last year. Amazing service and excellent knowledge.read more
Karen Hart
Karen Hart
03:30 29 Apr 19
The team at Netbranding are amazing, efficient and helpful, cannot recommend them enough.
fiona maccats
fiona maccats
08:23 31 Jan 19
Cathy exploded into my business like a shooting star. She shook things up, rearranged it and made everything so much... better. I work in a business area that has a lot of competition and it can be very hard to stand out. Net Branding and Cathy made me stand out. If you are looking to increase your exposure, then Net Branding and Cathy are the right choice for you. Thank you for everything. Especially reminding me to follow the plan. Sometimes repeatedly. Which is what I also needed.read more
Ben Decker
Ben Decker
03:48 08 Nov 18
It was amazing working with Cathy and her team on a website development project. Thanks to her I was able to give a... completely new outlook to my old business website. I highly recommend Net Branding Ltd. and will be surely working with them in the future.read more
Anita Brown
Anita Brown
17:12 19 Oct 17
Net Branding Ltd offer a great service. I met Cathy Mellett at the Social Media Conference NZ 2017, #SMCNZ17. I later... sort Cathy's Website & Social Media expertise, she shared many valuable tips accumulated from her 20 years plus marketing experience.read more
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