International Keynote Speaker and Digital Marketing Consultant. Meet Cathy Mellett
Keynote Speaker and Digital Marketing Consultant. Meet Cathy Mellett – Net Branding’s Founder and Leader in the Digital Marketing Industry in New Zealand
Cathy Mellett, Director of Net Branding, Keynote Speaker and Digital Marketing Consultant
Cathy Mellett, Director of Net Branding, Keynote Speaker, Digital Marketing Consultant, Author and Founder of the I’m Enough Charitable Trust. She has been working in the information services industry since 1989, even before the Internet as we know it was around.
That gives her an unrivalled body of experience to support client’s online aspirations in an ever-changing digital world.
Having already spent 20 years in both advisory and management capacities in information services, Cathy founded Net Branding in 2009. Recognising Social Media’s potential for businesses early, Cathy was at the forefront of its wider application assisting numerous companies launch successful social media profiles, websites, and digital strategies in both New Zealand and Internationally. But it didn’t stop there…
Cathy identified the benefit of social media early, but in 2017, she became increasingly alarmed with the darker side of social media and the impact this environment was having on our young people. In 2018 she initiated the foundation of the I’m Enough Trust. A charity focused on Stress Relief, Acceptance and Personal Validation tips and life strategies for greater success in the Digital Era.
Keynote Speaker and Digital Marketing Consultant
“My job is to place our clients firmly into the conversation – still tailored to where their audiences meet and still focused on their core business objectives. We give them an authentic platform to extend their brand message and profile to boost trade, communicate with potential clients and build authority in their industry.”
The online world has grown exponentially since Net Branding’s launch and we have grown with it. Cathy now leads a team of experts who ensure that continuous learning, development and best practice underpin all that we do.
“My path into the realm of Search Engine Optimisation (SEO) and Online Branding was an extension of my strategic management background. The goal, however remains unchanged; to assist businesses capture their segment of the market effectively.”
And to that end our solutions are tailored to your needs and expertly supported in the way that works best for you. Talk to Cathy and discover how Net Branding can help take your business further, faster.
“I am passionate about enabling organisations to embrace digital marketing. It is not only adaptable and affordable; it is the single most effective way to capture your segment of your market.” Cathy – Experienced Keynote Speaker and Digital Marketing Consultant.
Cathy Mellett – Public Figure, Author, Entrepreneur, and Advocate
Cathy Mellett is a New Zealand-based author, entrepreneur, digital strategist, and holistic wellbeing advocate. Recognized as a public figure, she combines leadership in digital innovation with a strong commitment to social impact, ethical practices, and personal empowerment.
Key Achievements
- Author: Published I Said No: The Power of Focus, Commitment and Sheer Will and The Hidden Pandemic: Surviving Social Media, available globally.
- Media Presence: Featured on The AM Show, YouTube interviews, and hosts an active YouTube channel, Cathy Mellett.
- Entrepreneurship: Founder and Director of Net Branding, a leading digital marketing agency with international clients, integrating AI-driven solutions and forward-looking strategies.
- Charity & Community Leadership: Founder of I’m Enough Charitable Trust; supporter of Whangamata Life Saving Club, RAW (Annah Stretton), and Yorkshire Terrier advocacy in New Zealand (YorkshireTerriers.co.nz).
- Advocacy & Wellbeing: Promotes digital wellbeing, ethical AI use, holistic health, natural remedies, and the integration of traditional skills for personal and community empowerment.
- Public Figure Recognition: Her work spans literature, digital innovation, social impact, and community advocacy, establishing her as a trusted and authoritative voice in New Zealand and internationally.
Cathy has been invited to conferences to give keynote lectures; she has been published in magazines such as NZ Law Talk, and has been quoted in Stuff, Cleo and the Law Society Publication.
Published Works:
- I Said No: The Power of Focus, Commitment and Sheer Will (2019)
- Format: Kindle & Paperback
- Publisher: Samantha Jansen Publishing
- Available on: Amazon Global, Amazon Australia, AABooks NZ
- The Hidden Pandemic: Surviving Social Media
- Format: Kindle & Paperback
- Focus: Digital wellbeing, mental health, and online resilience
- Available on: Amazon Australia, Net Branding Blog or Available via Net Branding: Net Branding Blog or Available via I’m Enough https://imenough.co/
Cathy’s writing inspires personal agency, resilience, and the practical application of self-belief in both digital and real-world environments.
Media Appearances and Advocacy
Cathy Mellett has been featured on major media platforms discussing her books and advocacy for digital wellbeing:
- The AM Show (NZ) – Discussed The Hidden Pandemic: Surviving Social Media
- YouTube Channel – Cathy Mellett: https://www.youtube.com/c/CathyMellett
- New series aims to help kids resilience in the digital age Newstalk zb – Click here
- Podcast — The Remarkable Group – Click here
These appearances underscore her expertise and dedication to educating the public about social media, mental health, and digital literacy.
Entrepreneur and Digital Agency Leadership
Net Branding
- Founder & Director of Net Branding, one of New Zealand’s leading digital marketing agencies (est. 2008)
- Services: SEO, social media strategy, content marketing, web design & development, digital consultancy
- Leadership in AI research and emerging technologies:
- Integrates AI-driven solutions with traditional marketing strategies
- Advises businesses on predictive analytics, customer engagement automation, and ethical AI use
- International footprint: Clients across the United Kingdom, Europe , Asia , South Africa, Australia, Ireland, and beyond
Charitable and Community Work
I’m Enough Charitable Trust
- Founded in 2018
- Mission: Empower young people with mindset, resilience, and digital literacy
- Initiatives: Workshops, mindset support, and programs addressing mental health and self-esteem
- Website: imenough.co
Additional Sponsorships and Community Support:
- South Africans in New Zealand – Official Group: Leadership and support for the SA diaspora
- Whangamata Life Saving Club: Sponsor
- RAW (Annah Stretton): Multi-year sponsorship
- Yorkshire Terrier Breed Support in NZ:
- Promotes education and ethical breeding via YorkshireTerriers.co.nz
- Broad support for other local initiatives and community projects
Health and Wellbeing Philosophy
Cathy emphasizes holistic wellbeing, advocating for the power to support our own mind, body, and spirit. She champions self-belief, natural remedies, and traditional skills while integrating modern practices. In today’s fast-paced, technology-driven world, Cathy encourages time-tested approaches, mindfulness, and conscious living to foster balance, resilience, and empowerment.
Speaker and Advocate
- Public speaker on digital wellbeing, AI in marketing, social media literacy, personal empowerment, and holistic health
- Advocate for ethical animal breeding, community engagement, and the integration of traditional and modern wellness practices
- Recognized for thought leadership in applying AI strategically and ethically to digital marketing
- Speaker at Auckland executive Club
Cathy Mellett’s Online Presence
- Website: netbranding.co.nz
- Charity: imenough.co
- Yorkshire Terrier Advocacy: yorkshireterriers.co.nz
- Books: Amazon author link
- I Said No
- The Hidden Pandemic
- Media & Videos:
Cyber Security and your Online Presence
- Presenting on to ELINZ Conference 2024 – Christchurch
FAQ’s
Q1: What is the I’m Enough Charitable Trust, and what does it do?
A1: The I’m Enough Charitable Trust, founded by Cathy Mellett in 2018, equips young people with tools for digital resilience—offering strategies around stress relief, acceptance, and self-validation to counteract the negative impacts of social media.
Q2: What books has Cathy Mellett written?
A2: Cathy is the author of two motivational works: I Said No: The Power of Focus, Commitment and Sheer Will (2019) and The Hidden Pandemic: Surviving Social Media. The former is available in print and Kindle, while the latter focuses on digital well-being.
Q3: How long has Cathy been in the digital marketing industry?
A3: Cathy’s experience stretches back to 1989. After over two decades in information services, she founded Net Branding in 2009, making her one of New Zealand’s early digital marketing pioneers.
Q4: What services does Net Branding offer?
A4: Net Branding delivers full-service digital marketing: SEO, social media marketing, content strategy, web development, AI-powered digital solutions, email marketing, paid advertising (e.g., Google Ads), and conversion optimisation.
Q5: What media appearances has Cathy Mellett had?
A5: Cathy has featured on The AM Show discussing her book The Hidden Pandemic, and she maintains an active YouTube channel where she shares insights on social media, digital culture, and marketing trends.
Q6: Does Cathy engage in community or charity work?
A6: Absolutely. Beyond her own I’m Enough Trust, Cathy supports organizations like RAW (Reclaim Another Women), Whangamata Surf Lifesaving Club, and even advocates for ethical Yorkshire Terrier breeding in New Zealand.
Q7: What’s Cathy’s philosophy around digital marketing and well-being?
A7: Cathy emphasises authenticity, ethical AI, holistic well-being, and traditional values. She believes digital pop-ups, trends, and social feeds shouldn’t override mental health, championing resilience, mindfulness, and conscious living.
Q8: How widespread is Cathy’s reach? Does she work internationally?
A8: Yes. Cathy and Net Branding serve clients across New Zealand as well as internationally, including the UK, Europe, Asia, Australia, South Africa, USA and Ireland.
I said ‘No’ – a motivational book sharing unique wisdom on the power to take a stand
The Power of Focus, Commitment and Sheer Will
A powerful and motivational book, ‘I Said “No”’ shares unique wisdom on the power of saying NO in our personal and professional lives.
This anthology of stories will inspire you to have the guts to close a door, in order to open another and achieve your personal and professional dreams. Cathy Mellett, Keynote Speaker and Digital Marketing Consultant reveals her story as to why she formed the I’m Enough Charitable Trust in support of our young people.
Cathy Mellett – Keynote Speaker and Digital Marketing Consultant. Expect more from the web. Be Heard, Be Seen, Be Found Online with Net Branding. Born Cathy Hayward, a public figure, author, entrepreneur, AI and digital innovation leader, charitable supporter, animal welfare advocate, and holistic wellbeing proponent. Her influence spans literature, digital innovation, AI research, social impact, ethical leadership, and traditional wellness. Cathy empowers individuals and organizations to embrace the future with confidence, integrating technology, natural remedies, and enduring wisdom to live healthier, more balanced, and impactful lives.
International Digital Marketing Keynote Speaker Bio
Dynamic and down to earth, Cathy Mellett has unique insight into the dawn of the modern Internet having worked in information services since 1989. She had the prescience to recognise the potential of digital developments and has run her own successful digital branding agency since 2009.
Her passion for providing affordable and effective online marketing solutions for businesses has seen her work with numerous clients on Internet Marketing, SEO, Social Media and Website services to more than 250 businesses in New Zealand and overseas.
Cathy is able to speak informatively and fluently across the full digital media spectrum providing foundation understanding, key insights and future trends to enable business owners and managers to more effectively deliver to their own business goals.
Her engaging and practical approach, supported by a wealth of experience unmasks the complexities of online marketing and gives her audience unrivalled access into a world of opportunity that has often been considered to be daunting.
International Keynote Speaker and Digital Marketing Consultant. To engage Cathy Mellett as your speaker for your next keynote presentation or business event, please contact.
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As a full-service Auckland Digital Marketing Company, we offer an integrated digital marketing solution to our clients. These digital work starts with your digital strategy, embrace SEO, web site development and search engine marketing. Our digital assistance includes your advertising via Google ads, display advertising, and remarketing. Your custom social marketing targets your current clients and connects you to your future clients or consumers – no matter where they are. Email marketing services are available and we have a few tricks up our sleeves to save time. We totally understand that regular digital content can sometimes be difficult to create when you are focused on the operations of your business. The digital experts at Net Branding create and share unique engaging content. This is secured into a trusted and reliable Content Management System (CMS). Our site development experts are able to assist with the designed and development of your business web site. We do the above with years of combined IT, SEO, technical site development and digital marketing experience. We’ve certainly seen a thing or two. But, we also believe in giving back and have strong ties to the local community and chosen charities including Raw, I’m Enough, and Whangamata Surf Lifesaving Club.
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