With rapid developments in the digital environment, staying ahead of the curve is more important than ever for businesses. To facilitate the effective management of marketing activities, there are two powerful tools on Facebook that can be used to streamline marketing operations. These tools are known as Business Manager and Business Suite, which offer a range of features to facilitate the delivery of marketing activities. The two are similar but differ in their functionality and targeted audience.
This article explains the difference between Business Manager and Business Suite in order to help you understand which platform better suits your business’s needs.
Business Manager: Centralised Control and Collaboration
Facebook’s Business Manager is a comprehensive tool designed for businesses and marketing agencies to manage their advertising activities on social media accounts, pages, and other assets in a central location. It provides the opportunity to streamline workflows, facilitate collaboration, and enhance security for your business’s social media accounts.
1. Advertising Account Management
Business Manager is a tool that allows you to create multiple advertising accounts, which is ideal for agencies and businesses with various marketing campaigns. By having all accounts in a central location, businesses can be assured greater control over permissions, and can more easily delegate tasks amongst internal marketers.
2. Asset Management
With Facebook Manager, you can better access your business’s online assets, such as the Instagram account, LinkedIn page, and product catalogs. This simplifies the process of granting permissions to different team members with access to multiple business accounts.
3. Business Level Insights
Business Manager offers in-depth reporting and analytics, providing valuable insights into ad performance, audience engagement, and campaign results. These metrics help businesses optimize their marketing strategies and make data-driven decisions.
Business Suite: Simplified Management for Small-to-Medium Businesses
While Business Manager is suited for companies and agencies with complex marketing needs, Facebook’s Business Suite caters to small businesses looking for a simple solution to manage their online presence. This integrates the functionalities of Facebook Pages Manager and Instagram business tools into a friendly interface.
● Social Media Publishing: Business suite enables businesses to schedule the publishing of certain content across their social media platforms. This streamlines the process of creating and managing posts, as well as to provide a unified platform to social media management.
● Messaging and Customer Support: Using Business Suite, small businesses can easily manage communications with their customers through messaging on both FaceBook and Instagram. This can enhance the user experience by making communications more convenient.
● Performance Insights: With Business Suite, there are valuable data insights into post reach, engagement, click rates and other consumer behaviors. This information is critical to understanding the current market.
Business Manager vs. Business Suite: What’s Right for You?
When it comes to choosing between Business Manager and Business Suite, it ultimately comes down to which option best suits your business’s digital marketing plan. We believe there are two major considerations to be made:
● Complexity: Business Manager is the suggested option if your company needs advanced advertising features, team collaboration with multiple members, and in-depth analytics. For companies with more complex marketing operations, it offers fine-grained control and thorough reporting.
● Simple: Business Suite offers a user-friendly interface, social media publishing tools, and fundamental performance insights for small businesses with minimal marketing requirements. For managing Facebook and Instagram accounts in one location, it provides a convenient solution.
Net Branding Limited are subject matter experts when it comes to Facebook Business Manager and Business Suite. Our expertise can help guide you to create a more rewarding digital marketing experience.
