Digital marketing services with qr codeA QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry.

More recently, the system has become popular outside of the industry. The code consists of black modules arranged in a square pattern on a white background. The information encoded can then be scanned by a Code Reader installed as a FREE app on a smartphone e.g iphone.

Originally created by Toyota subsidiary Debsi Wave in 1994 to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed hence its fast uptake by businesses.

The technology has seen frequent use in the United States; however QR usage is growing fastest around the globe.

How to read a QR code?

1. Install a Barcode Scanner app on your smart phone. i.e download a QR Reader

2. Once installed, open the app on your smart phone and point your phone / camera towards the QR code.

3. The scanning application will then interpret the QR code and reveal its contents. For example, a URL, a website, an email contact, contact details. The uses of QR codes are far reaching.

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