Why Website Speed Matters for SEO and Organic Results
Speed matters because it is a factor in what Google measures to rank pages. It also impacts the customer experience, which can lead to increased conversions.
Website speed is a significant ranking factor for Google. It can affect your organic search rankings and conversion rates if your site loads too slowly, or not at all.
How is website speed measured?
The speed of website is measured by loading time which in turn affects the customer experience when visiting a site. If the page loads slowly or doesn’t load at all due to slow connection, then this could lead to potential loss of conversions for that company as the user may feel frustrated and leave without browsing any further.
The Importance of Website Speed for Businesses
Website speed is one of the most important factors for SEO. It impacts your website’s ranking on Google, and ultimately how many people see your content.
Website speed also influences how you’re perceived by potential customers. If your website takes a long time to load, you’ll lose visitors to other sites that load faster. Customers will think that your business is outdated and no longer professional if your site takes too long to load.
The average internet user has a short attention span when browsing online content, so it’s important for websites to be fast and responsive enough for visitors to get through the page quickly without getting bored or frustrated with the content on the page
Website Speed and SEO – What You Need to Know?
Your website speed is a critical factor in how well you rank in the search engine. In fact, your website speed can be a game-changer for your SEO and has been found to account for between 20-70% of the ranking process.
A study by Incapsula found that a 1 second delay in page load time would cause an 11% loss of revenue. Due to this, it is crucial that you work on optimizing your website speed so that it would be fast enough to meet the minimum user experience standards set by Google.
Website speed optimisation starts with server performance metrics such as response time and server downtime. You should also focus on improving page load times with techniques like content delivery networks, browser caching, image compression, and browser caching.
Website Speed and Ranking Factors
Website speed is one of the most important factors for SEO. This is because Google has confirmed that it will be using site speed as a ranking factor. It’s not just about how quickly your site loads but also how quickly your pages load.
What is a website’s page load time?
Your website’s page load time is the amount of time it takes to load a web page. The faster a website loads, the better chance that a visitor will stay on it.
The average web page load time for a desktop computer is 8 seconds, and for mobile devices it’s 9 seconds. This is how long visitors have to wait before they see your content and decide whether they want to stay or go.
How to Improve Website Speed? Our 6 Tips.
In this section, we will take a look at some of the things you can do in order to improve your website’s page loading time and rank higher in SERPS.
1. Minimize the number of requests your browser makes to load a website with fewer server calls.
2. Optimize images used on your blog posts as well as other elements that are large in file size or use a lot of bandwidth like videos to reduce load time.
3. Enable compression on the server-side.
4. Compress images at a minimum quality setting for your content type.
5. Use Google’s PageSpeed service.
6. Cache static resources on the server side 7. Minimize redirects.
Website Speed – The Key to Your Success of Being Seen, Heard and Found Online
Our Website Speed Ranking Case Study. Maximize Your Marketing Results with a Fast Website
In today’s digital world, a fast website is essential for any business. The average person can’t stand to wait more than 3 seconds for a webpage to load. If your site is slow, you will be losing customers.
Our Net Branding Digital and Website specialists worked on the speed of a site we manage. This website was closely monitored and the resultant rankings in organic search increased by 13% within the week after page speed elements where fixed on the website. That is a major change as we track over 2000 keywords for this client.
If you need any support for your new website, website speed, or have been hacked, please give our SEO and Website Development team a call at Net Branding Ltd.
