Website Bounce Rate: Should You Be Worried?
But let’s start with a question about website bounce rate;-
What is a bounce rate?
The term “bounce” refers to the percentage of visitors who leave your website after viewing only one page or simply the percentage of visitors who leave your website without taking an action (e.g. filling in a form or clicking on a link).
Why do website visitors leave a website?
Visitors can leave a website for many reasons. For example, they may have seen what they wanted to see or may not have found what they were looking for, or perhaps if coming off a banner advertisement, they clicked on the link for interest, but they don’t currently have a buyer intention to interact or engage with your brand just at the moment.
Bounce rates are an important metric for marketers to consider, but this should be placed into perspective. It can be assumed, rightly or wrongly, that the higher your bounce rate, the more likely it is that your message is not resonating with your target audience. With this information, you’ll be able to create content that will keep visitors on your site for a longer period of time, will give you a better opportunity to convert them into leads or customers.
Alternatively, you may rank for a high, all-encompassing type of keyword, e.g. vehicle. But the person is looking for an EV and you don’t sell those. Well, this search could result in a bounce.
But what if the person clicked of social media or an advert image but currently does not have any conversion intention. They may not stay long. However, longer term, this brand awareness could then drive a conversion.
In addition, there are justified pages that may have a high bounce. This could be the contact page, as an example, where the intention is to find a phone number.
How To Improve Your Website Bounce Rate?
A well-designed website is not enough to get people to click on the links you want them to click on. People make decisions based on their emotions, feelings and user intention. Therefore, it is crucial to keep these elements in mind.
1. Get rid of the clutter on your landing page
2. Optimize your website for mobile devices
3. Review how users are navigating your site. There are tools such as hotjar that can help you with this.
4. Site Speed
5. Purpose and intention off the page, and remember to review only relevant analytics to assess your investigation.
Net Branding Ltd has an in-house team of experts to work on SEO, social media, website development and digital marketing. With a high level of Google Reviews, they are pleased with their online results and the down to earth service provided. Be seen, be heard, be found online.
