Web Design in 2022

What are the most common website design mistakes companies are making in 2022?

Every year, there are new trends in the web design industry. And every year, there are companies that don’t keep up with the trends. This leaves them with a website that is not attractive and doesn’t have a good user experience.

The most common mistakes companies make when designing their websites for 2022 are:

Screen size. More focus should be on responsiveness no matter the size of the screen.

Unbalanced visibility elements. The ratio between text and images on the site (or within a given URL)

Design overrides SEO and visibility. The design of your website is important but seeking a well-designed website that is also easy to find on the web through SEO and keyword research.

Forgetting the client or website visitors needs. It’s true that companies often will make a website all about themselves and what they do, but that misses the point. It’s important to focus on and satisfy the customer, who is always at the centre of decision-making.

Speed to load. Websites with complicated UIs may cause them to load slowly and it might loose potential customers from accessing your site.

What makes a good call-to-action on a website?

A call-to-action is a button or link on a website that communicates to the user that they should take some kind of action. It can be as simple as clicking on a button, filling out a form, a video view CTA, subscribe with email address, download call-to action or reading an article and then following up with an email. Call-to-actions are used to direct users towards the desired goal. But what makes a good call-to action?

A good call-to-action should have the following attributes:
Be relevant to the user’s needs
Be time sensitive
Be clear and concise

Establish a clear intention of the action to be taken on this website/page and how performing the action will support conversion strategy and in turn, the business.

Stand out on the page

What are the things web designers can do to make their site more readable and easy to navigate?

There are a few things that web designers can do to make their site more readable and easy to navigate.

The website designer should make sure to use a good font, one that is easy to read. They should also make sure that the font size is large enough for users to be able to read it.

They should use simple, clear language in their text content so that the site’s visitors can easily understand what they are trying to say. This will depend on the website, but typically a conversational tone with confidence is important to create a rapport.

The web designer should also make sure that there are enough white spaces on the web page so that each section of the page can stand out and be seen clearly. This will make it easier for readers to consume the content on the website.

There should not be too many images or videos on the same page because this will make it more difficult for users to find what they are looking for.

Web designers should also avoid using too many colors or fonts on a single web page because this will confuse readers and they will have difficulty.

How do you build business credibility with your web design?

It is important to build your credibility as a business with an appropriate and industry related web design. A good design should follow typical industry expectations. This provides a solid foundation and guide you when choosing a theme for your website. But design is not everything! A well-designed website without a solid visibly and SEO strategy will never be found for organic traffic it deserves. This may be okay if you have a strong brand with strong brand recall and are therefore searched for online. But if you are wanting to grow and attract new customers, combining design with solid SEO principles becomes more important.

Website design elements to consider in 2022.

Aesthetically pleasing design supports and encourages a site visitor to remain on your website irrespective of other demand they may have on their time.

The design should be easy to navigate with minimal distractions.

The website should have an industry appropriate appearance.

Cross platform relevance and standardization. One keyway to build credibility is to make sure your company is readily identified across all-media platforms (online / offline) is with a unified design features in all marketing and other material.

Consider location of a site user when designing a webpage. E.g. A beautiful video is of little value if the local customer demographic typically has slow loading devices or poor internet.

What guiding principles should you keep in mind to create responsive web design?

A good web design is responsive to screens of different sizes. It adjusts the layout, font size and other features to suit the screen size of the device. .What does responsive web design mean? Responsive web design means creating websites that adjust the layout and other features of the website to suit screens of different sizes.

These design considerations should help you out.

Remember that all websites need to be found. Balance SEO and visibility strategies with responsive design elements.

Easily digestible web page flow, that fits on any screen helps website retention and reduces bounce rates. is important.

Strong consideration should be made for elements such as speed of loading pages.

The footprint of the site (space and memory required to load the site and is this appropriate for the targeted audience).

Protection of any images and content and elements of design to support the protection of these resources.

This article was created by Cathy Mellett, founder of Net Branding. Net Branding is a Full-Service Digital Marketing Agency in New Zealand. As digital marketing consultants and professionals, Net Branding pride ourselves on delivering compelling solutions that help our clients connect with their customers. These solutions are backed by our experience delivering high-quality results time and time again.

In this digital world, first impressions are very important, and an outstanding web design is the key to success. Those visitors will have a better time on your site if it’s easy to navigate and aesthetically appealing.