Ask an Auckland Social media services consultant a question.
In what ways has Facebook changed the business world?
As with every development in this fast moving online medium, it is recognised that social media and Facebook are a definite, powerful, real time “listening” mechanisms to get direct feedback from the community in which you operate. As social media extends into organisations, I believe that we are going to see the uptake of social media in an exponential fashion. If you are not a current social media user, your business will definitely review that current status not to mention the affordability and potential market reach of any advertising campaign executed within Facebook. If you are part of a larger organisation, CEO’s and business owners will recognise social media skills as a must-have asset for all of their employees. In the smaller business environment, business owners may align themselves with digital experts such as Net Branding who can support them in this online marketing realm. Aside from the unlimited future potential and possibilities that Facebook could deliver over the next 10 years, we will see businesses adapt to using these technologies and leveraging business opportunities for their competitive advantage.
A website is no longer enough, we need a website that is continually changing and growing in order to achieve that desired first page of google status. New Zealand companies are therefore turning to content marketing in order to drive internet traffic to their businesses. However, as more and more businesses embrace this strategy, the question arises as to how much content an online reader can consume about a topic. Yes, this is a solid SEO strategy. By combining this with social sharing and engagement you create an extended yet targeted audience for your valuable content and online material. Remember, people buy or use the services of humans and consider social media networks and Facebook as Human to Human networks.
In summary, businesses and service organisations are able to regain trust and credibility that they have may have lost over the last 10 years. It is for this reason that social networking is the most important business development of our current time, in the business environment.
If you have any social media services or website related questions, please contact Net Branding.
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