Social Media, everyone is talking about it, and businesses are trying their luck but what are the benefits and what are the social media sceptics saying?
Social Media Sceptic Myth 1 – Email is all I need!
Email and bulk mail-outs have traditionally been used as the preferred way of distributing content. However the open rates are usually between 12-20 percent, depending on the particular industry.
Social media offers a great alternative channel to traditional email. A method for distributing content and information to specific targeted audience.
Social Media Sceptic Myth 2 – Social Media is for those young ones!
Based on many recent studies there is a rise of online use across multiple generations and multiple social media sites. So absence may be an indication to your customers that your business services or product offerings may not be up with the state of play. Who would want that?
Social Media Sceptic Myth 3 – Become your own PR Agency.
The biggest reason you should not ignore social media is – it’s reached. A medium that allows you to share instantly, your valuable message public with a wider audience. There is no longer the need for lengthy channels of media sharing and reporters. You can do it yourself. At the very least, social media marketing will help drive traffic to your site and increase brand awareness. Targeting, reaching and sharing your valuable news online, a modern day PR role within your company.
Social Media Sceptic Myth 4 – But isn’t website is enough!
These days, it isn’t enough to have a website for your business – your digital presence extends to social media marketing sites like Facebook, Pinterest, Instagram and Twitter. It’s time to start capitalising on it. If your company still doesn’t have a Linkedin account or a Facebook business page, it’s time to get with this age and bring yourself up to speed. Or worse yet, risk falling behind your competition.
Social Media Sceptic Myth 5 – No one will read my message.
As Social Media networks are social environments and not business tools, people will more readily perceive your information as news and not content intended for self-promotion or online advertising.
Social Media Sceptic Myth 6 – People won’t look for me on social networking sites!
Your digital presence is not limited to just your website. Your Facebook, Twitter and LinkedIn profiles all represent your business online. In fact, some may even say that your business’ Google results (or lack of results) all constitute valuable elements of your digital presence. Consumers expect businesses to have Facebook and Twitter accounts. Besides, consumers expect to be able to use them to get in touch with company representatives if required.
Net Branding ® has assisted many New Zealand companies in developing their own unique online marketing strategy. With experience in traditional development methodologies, they deliver and integrated marketing strategy that is able to suit your very unique business requirements. The social media marketing area is a level playing field. You do not have to have the huge budget previously needed to run traditional advertising campaigns. The only key that is essential is to insure you adhere to a well thought out social media marketing plan. Net Branding ®, based in Auckland (but offer services country wide). They offer a digital marketing service tailored and targeted to your business. Whether you need support with the set-up of your digital marketing infrastructure or require a team to do this on your behalf, please talk to Net Branding ® about our Online Marketing and Social Media Services. SEO Services also provided.
