A valid comment and certainly one implemented by a Net Branding social media infrastructure build.
Source: www.marketingsherpa.com
Baggott stated that the blog should be the hub of content for email, social media and search strategies.
The idea is any content on the blog is always available — it’s indexed, searchable and can be reused.
This contrasts with any content that is only found in email. After just one use, it’s gone. It is not searchable content, so it’s not improving SEO efforts and can’t be shared across social media platforms.
Content found on the blog can be dynamically pulled into email, as well as be o shared through social media.
Baggott explained, “(Marketers) can build dynamic content emails now because they have this vast library of content that sits on the blog, and is already working for them on search. Now they can make it work for them on email, Facebook and Twitter.”
