Digital marketing statistics from the week that was. ‘Digital marketing’ – first used as a term back in the 1990s. But wow has it changed over time …

So what does digital marketing include (and I am sure there are many other things that can be added in under this umbrella term)?

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), optimised content marketing, campaign marketing, and e-commerce marketing, social media marketing, e-mail marketing and display advertising.

But what are the online marketing trends? Is this online thing really hype or the current reality?

We’ve compiled a snippet of current digital marketing statistic for review.

Our Net Branding 10 top digital marketing statistics

  1. Pew Research has found that 54% of Twitter users tweeted about current news during a recent 4-week study.
  2. HookLogic and Market Tree revealed that of 600 consumers, 46% of them had made a purchase via a smartphone / mobile. That is almost half of online consumers!
  3. Between June 2013 and June 2015 a Wall Street report found that the time consumers spent with digital media on a smartphone grew by 90%.
  4. But wait… 56% of smartphone users abandoned a transaction on their mobile device.
  5. Ashley Madison has drawn much attention over the last weeks but did you know that its digital chatter around the brand has increased by 666 % and is growing daily.
  6. In a RadiumOne survey of 1,452 adults, it was identified that 82 percent of back-to-school shoppers shared their purchase on Facebook.
  7. Facebook continues to dominate the global social media scene, claiming 1.366 billion active users (probably a few hoax accounts included in this mix) in January 2015. 83% of this total user count now access the service through mobile devices.
  8. Almost 4 in 10 global mobile connections now qualify as ‘broadband’ – i.e. a 3G mobile data connection or better. Is your website mobile friendly / responsive?
  9. 71% of internet users are more likely to purchase from a business that they are following on a social network (e.g Twitter or Facebook).
  10. Maximillion surveyed event organizers in June 2015 about how they use social media for their jobs, and 75% said it was “very important” to use social for event promotion. Facebook (78%) was the most popular channel for doing so, followed by Twitter (56%) and LinkedIn (49%).

Still think that digital marketing can be ignored?

We know that digital marketing is dependent on evolving and changing technology. The online audience using this technology is growing and a business’s reach out to consumers in the medium is becoming mandatory. Evidence supports the fact that a consumer is more inclined to buy your brand if they have engaged with you in an online forum. In addition, as a SEO company, we know that people trust high ranking Google Results.

But the integration of your online marketing presence is still important to maximising your opportunities. Net Branding is a digital marketing company in Auckland offering experienced digital marketers with online strategies that work.