HOW TO PROTECT YOU BUSINESS DIGITAL ASSETS:
In today’s social media world, the social media presence of a small to medium size company is usually delegated to one person (whether this is internal to your organisation or external to your organisation). As a business, this virtual world can soon include valuable intellectual property and valuable links into your community and your client base, a definite arm to your marketing strategy.
Should, for whatever reason, that dedicated social media person leave the organisation or in the sad situation, depart this world via a tragic event or illness, this situation could leave your business at risk of being able to recover this IP.
Has your business set in place a business process that will ensure that you can secure your IP for the on-going online and social media accounts that represent your business?
With the prevalence of social media in today’s world, we advise some basic steps as start to a digital business process planning guide to help with the continuity of your business whilst social media law evolves.
– KEEP A LIST: Make a list of all your digital accounts.
– Have a strategy in place for the management of PASSWORDS.
– PUT A SECONDARY PLACE HOLDER IN POSITION ON ACCOUNTS WHERE POSSIBLE.
– PREPARE A PLAN OF EXECUTION SHOULD A TRAGIC EVENT OCCUR OR A KEY PERSON SUDDENLY RESIGN.
To discuss further please feel free to contact Net Branding.
