Social media advertising is developing and maturing. Because of this rapid change and growth, businesses, large and small are investing more in developing well-rounded social media marketing strategies and online advertising campaigns.
According to Outsell’s Annual Advertising and Marketing Study 2016, spending on digital ads will increase even more this year, whereas the budget for non-digital methods of advertising, like advertising in magazines or newspapers, direct mail, and print directories, will decline.
So what is the reason for this increase?
Simple! It is the age of technology. And sadly if you are not keeping up with the fast-paced world of digital marketing you will fall behind.
This drive to funnel the online searcher into your business’s online collateral is why marketers are spending more money on online advertising than on traditional forms of the medium that were generally preferred in the past.
It is clear that mobile marketing and advertising is more than just a trend. In 2015, mobile marketing became the 5th largest digital marketing category and is now expected to grow up to 38% this year.
Marketers are focusing on reaching customers on mobile devices with different ad format options and new mobile marketing strategies.
In addition, 54% of marketers say that they will spend more of their marketing budget on mobile marketing and advertising while the remaining will focus on mobile apps.
But where will the money come from?
Faced with a fixed amount of dollars to spend, a large number of marketers worldwide are planning to redirect their print ad spend to online marketing infrastructure, mobile marketing campaigns and online collateral.
In many ways, this is good news for those of us looking to move ahead of our online competitors. We know that mobile marketing is the easiest way to reach out to customers. Most people always have their phones with them and who has not searched for a product, service or restaurant whilst on the move.
To summarize where we began, the social media and digital marketing world are changing. We are marketing our businesses in environments that provide us with very little control over changes that they elect to make e.g. google algorithms, Facebook new features etc. Adapting and change are the key factors in online success. And the old phrase – “the only constant is change” has never been truer. We know that the uptake of mobile users is increasing and the question for each business owner or company is, are you reaching that mobile audience? What should you do in order to be found in those mediums? A baby step is ensuring your website is responsive. Building on from that, have you considered Google AdWords or Facebook Advertising?
But what about those that have thrown up their hands in despair!
You don’t have a digital marketing strategy? Perhaps you are feeling a little bewildered in the fast-paced world of technology and social media platforms? Auckland company, Net Branding is able to support your business at any stage. We offer a complete digital marketing and social media service. So, whether you are wanting to fine tune your current online brand or perhaps create an online marketing strategy. Is advertising your next step? We are here to help!
We can supply or support your social media marketing or Google AdWords campaign.
Contact the Net Branding team to discuss your digital marketing needs and let us help create an online identity for your business and reach ensure you improve your mobile marketing and reach your targeted audience.
Be Seen, Be Heard, Be found Online.
