So you’ve got a website. A really proud moment. But will the search Internet traffic come calling? What can you do to improve the chances of you being found online? You’ve heard about Search Engine Optimisation (SEO) but how can you improve your website’s SEO?
Understanding your Keywords
Often businesses assume they know what words people would use to search for their services and products and more often than not, they are astounded when our Net Branding consultants provide them with factual research pertaining to actual keywords being used for real Internet searches. Understanding your website and online keywords is a crucial step towards ensure you have great and findable content. These keywords should be chosen wisely to ensure you are attracting the right sort of traffic to your website and that this traffic is targeted and chosen Internet Traffic.
Your Social Media and Social networking Accounts.
Connect your business website to your social media accounts. Share regular content that you have generated on you website that will be of value to your fans within the social media environment. Remember that this content should always be engaging and of value to the social community.
New and regular updated website content and blog posts.
“Content is King.” Once you understand your keywords, you need to write interesting content for your website. Share stories, testimonials, videos, images with your audience. Build your relationship with them and become a source of knowledge in your industry. When they need to make that purchase decision, you will be top of mind. And yes, writing regular articles and updates for your business blog is important.
Use Words on Your Website – Do not rely heavily on images
Search engines may be clever, but they are not able to read images. Make certain that the important information on your website is in text format.
Build “Natural” links
Great ideas for natural link building to improve your websites SEO are guest posts on interesting blogs (keep this focused on blogs you are familiar with as this can get spammy), connection from social media activity, and local online directories.
We hope you will find these SEO tips useful. If you are looking to improve your SEO efforts and create additional organic traffic for your site, please contact Net Branding for SEO Help, Social Media Coaching and Assistance and great Websites and Blogs.
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