Concerns About Blogging
I am way too busy to write a business blog. Most business owners are stretched and are not looking for yet another thing add to their to-do list. The one option to consider is that you could hire a subject matter expert and writer, who with your guidance and outline of ideas for the blog could provide you with some content to post. Often when I’m talking to business owners they are already preparing something to present in a regular forum e.g BNI – networking forum or regular meeting . If they simply jot down these thoughts, they may well be on their way to creating a unique blog post for their business blog.
What do I write about? As a business owner, you already know your customers well. Start thinking about common questions clients may ask or things you are assisting your customer with, new products coming onto the market, changes in technology. These are all great ideas for blogging.
My customers won’t read my blog. This may well be correct but your blog will reach prospective new customers who are out their searching in search engines such as Google for a product or service such as yours. If your content on your blog is relevant and remember that content is king. Then your blog will be found.
But I don’t know how to blog. Where do I start? That’s where the team at Net Branding are able to assist you. We are either able to train you or a staff member to blog yourselves or we offer a service to upload your blog posts to your site. Constantly uploading information to your blog is critical and yes it does require a dedicated commitment on your behalf. Net Brandng also partner with promotions companies who are able to assist you with the professional writing of your blog content.
Please contact Net Branding to discuss or for more information.