Facebook Users and Fans – Types and how do you reach your target audience?

As with society, there are many different types of personalities that make up the world we call our home. So why should a social media network and community be any different? Facebook users – who are they really?  Social media | Facebook users, fans, and customers come in different “shapes and sizes”. Once you’ve achieved an understanding of “who” these social media fans and customers are, it’s much easier to target them to improve and naturally increase your brand awareness and yes build relationships with your extended market.

Our social media consultants have included a diagram, shared by ReachLocal who have categorised 7 popular types of social media fans.

But, first a list of those 7 types of social media fans.

  • The Quiet Follower
  • The Casual “Liker”
  • The Deal Seeker
  • The Unhappy Customer
  • The Negative Detractor
  • The Enthusiastic Cheerleader
  • The Loyal Customer

Contact our Online Digital Marketing and Social Media Services team.

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