Why Facebook Live Streaming is Important for Your Business?

Less than 10 years ago, marketers spent huge sums of money on TV adverts, billboards, and print media to market their products. Now, more than 50 percent of their spend is in digital marketing, with social media becoming an important component.

Why’s that?

Social media is always evolving and improving. In the last 5 years alone there have been plenty of additions. Live streaming is one of them. While not a new concept, what is new is how accessible it has become, turning it into a key marketing and communication tool.

Facebook Live streaming – is it part of your social media strategy?

Facebook is a great site to connect with people, build connections with others, meeting new people, sharing your ideas, and the important events of your life. In the first quarter of the year 2016, Facebook was recorded to have over 1.65 billion monthly active users.

To keep thinks fresh and interesting for all its users, Facebook is always introducing new features and trends. And the trend that people cannot stop using these days is Facebook live streaming.

Facebook Live streaming is not a new concept of course, but what is new is how accessible it has become, turning it into a key marketing and communication tool.

Why is everyone so excited about Facebook Live Streaming?

Live streaming is all about connecting and interacting with your audience in real time. It breaks down barriers and creates a connection that transcends traditional marketing limitations.

It is an awesome way for businesses, online marketers and event celebrities, to use the power of live video to communicate their brand stories and build authentic, close relationships with their fans and followers.

Let’s talk about why Facebook Live is a must in any business:

Just think, what would you remember more? Reading an interesting article or watching a video that lets you become a part of the conversation? Well, it’s no surprise that video wins every time! And this is not just any video – there’s nothing more authentic and genuine as live video, and that’s exactly what audiences want – authenticity!

Live video streaming is now also quick to produce. For example, how long would it take you to shoot a video tip or answer a question? Two/three minutes? That’s a lot less time than it takes to write a blog post. In today’s world of ever-shrinking attention spans, live video gives your audience a way to interact without them having to exert much energy or invest a lot of time.

  • It provides your audience with a ‘window’ into your business. For example, use it to show your customers a behind-the-scenes look at how you create a product; or host interviews – interview your company’s employees, clients or important people in your niche. People love to see anything that’s usually off limits.
  •  It increases the level of ‘trust’ among your audience – as we said, there’s nothing more authentic than live video (as opposed to planned, pre-recorded and edited).
  • Facebook Live is ‘livestream’ which means that people can engage with you in real-time. As the video is shooting; you see how many people are watching the video, as well as their names and comments.
  •  Your Facebook followers (and their friends) are more likely to see Facebook Live Streaming because Facebook is giving priority to Facebook Live in the newsfeed, so it’s showing it to more people than it would a regular photo or text-based post.
  •  As soon as it’s over, the video is automatically saved to your timeline.
  •  From there you can share it, tweet it, embed it in blog posts, or delete it.
  •  Facebook retains the video in the newsfeed (this is why it’s better than Periscope, where it disappears after 24 hours).
  •  Use it to broadcast live events. If you’re at a conference or some other place others would love to be, simply share it live! And engage with the audience while you’re filming. Walk and talk them through it, and answer questions they send in.

With live streaming, Facebook has brought something special to the table and this is a chance to share you special “live” moments with your fans, friends, family, and followers in a matter of seconds. And since people are becoming more familiar with it, more and more people are going live to share their story on social media.

You, as a business, can also benefit from Facebook live streaming and connect with your customers in a more effective way. But remember, you need to be careful about what you say on Facebook live streaming.

If you need help understanding Facebook Live streaming and how it works, you can always call us at Net Branding and ask our team.

Net Branding understands that each business is different and as your digital marketing team, we will help you with all your digital marketing needs and answer all of your questions. We deliver effective content strategies for forward-thinking companies – with a proven track record. Be Seen, Be Heard, Be Found Online.